Build-a-Bear Essay

561 Words3 Pages
Build-A-Bear and customer relations can be successful in business, we use Ansoff's Product-Market Expansion Grip theory of division of the Build-A-Bear Possible actions in the future analysis, we believe that the possible can be divided into the following four cases to discuss. Expanded to markets outside the U.S. Taking into account the cultural differences of the different parts of the Eastern markets, for example, Build-A-Bear play the stock market Field, we feel that is unlikely for the following reasons. In the Western world, children have long had the right to own property Use of the autonomy of parents to encourage them to think about planning how to use their own money. Therefore, the Build-the A-Bear Faced by customers, not just the only parents, but also including children; in the Eastern world, most parental Comprehensive control over many things are subject to parental consent. Therefore, Build-A-Bear faced Customers, almost only the parents. This premise, Build-A-Bear Experience advocated the concept of In the Eastern world is likely to run into a wall, because you want to sell the object is indirect, not the user. Build-A-Bear if you want to establish good customer relations, we must grasp the idea of parents, which Build-A-Bear is another challenge. Development of other types of new products "Build-A-Dino" and "Ridemakerz" for example, both the customer layer with the Build-A-of Bear almost no To repeat like the Ridemakerz hit a small car model, products, customer segments for small boys, and Build-A-Bear major customer segments for little girls, so there is no fratricidal crisis. Build-A-Bear If the same approach to building customer relationship, we feel that the Build-A-Bear can successfully take into account both sides of the Gu Customer relations and to expand the territory of his career. To increase the store number To

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