Bugaboo Case Essay

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Bugaboo and the childcare market Nowadays, the modern society has detected a possible need for a new concept of carts for babies. This need is determined by the current dissatisfaction that the consumer society suffers because of the lack of carts that even affordable for most of society and the modern couple and durable. According bugaboo website, it states, “In 1994 two men had an idea. It was an idea so visionary that it would forever change the way we think about mobility. In the 18 years since that spark, our journey has taken us far beyond anything we ever imagined. It's taken us around the world. And all the while our Bugaboo family has grown and evolved. BOO tells the story of us”. The market for strollers is a market in which buyers have not prioritized the brand of stroller. While this may eventually become synonymous with manageability and modernity, such as brand Bugaboo. The aim pursued by the market with this design is essential in establishing the major defining features of the product. However, features that define Bugaboo are higher than the value of money and the comfort and easy use of this stroller. The philosophy that promotes the brand is reflected in all his designs, with great handling characteristic presenting their pushchairs, thus allowing greater mobility for parents and babies. The brand is intended to imply that the parents should not give up their daily activities and entertainment before the birth of the baby, thus promoting the connection between the two. The Marketing Mix is an important step into the Bugaboo’s market. When we analyzing the marketing that will take place with the new design, we are analyzing separately, the called 4 P's of Marketing Mix: Product, Price, Place (distribution) and Promotion. In this case, as an example the product is going to be the Bugaboo Basic car. Its main characteristics are resistance,

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