CHIKTo have a successful fastfood joint in the market, there are several requirements that have to be met by the customers. Particular requirements are-Keeping the environment clean, children safe and happy in the playground, offering high quality coffee; Wi-Fi hotspots, and most importantly providing quality service are the keys to having a successful fast food joint. Mcdonalds and Chick-Fil-A are among the most known and popular fast food joints. Currently, people are becoming more cautious when it comes down to their diet in food meaning that the image of only selling unhealthy choices will be a severe barrel for a company to attract new customers. Between Mcdonalds and Chick-Fil-A , some may wonder , “Which is the better choice?”.
He opened his second store in Macomb, Illinois. He later opened several more stores and developed a prototype before franchising began in 1993. In January 2007, Liautaud sold a thirty-three percent stock to Weston Presidio, a San Francisco-based private equity firm. He retained sixty-seven percent ownership of the company. In 2010, When the Industrial Workers of the World attempted to unionize ten Minneapolis Jimmy John’s locations, the New York Times called effort “one of the few efforts to organize fast-food workers in American Industry”.
Advertising of fast food keeps costumers wanting more and more. Anytime costumers see the satisfying sandwich, instantly their mouth waters for the taste of it. Local grocery stores and convenient shops have ads and coupons from the local fast food franchises. The coupons increase the costumers appeal to the restaurant because of a possible discount and full belly. The situation is very ironic because the grocery stores with nutritious food advocates for fast food restaurants that are, in context, competing with their sales.
The Fast Food Industry is responsible for obesity in America as they have many fast food restaurants typically many within a small radius providing cheap easy solutions to societies hunger. David Zinczenko, a writer for The New York Times, describes marketing powers in his assessment "Don't Blame the Eater" he states that just about all fast food restaurants falsely advertise their foods and pass to many as a "healthy" meal choice but little do people know is that they are still extremely unhealthy foods that should not be included in anybody's diet what so ever. There has been many varieties of marketing techniques developed over the years of the fast food industry's attempts to persuade others to eat at their establishments. The fact that the foods they are extremely unhealthy for people of all ages from kids to adults is helping to cause obesity throughout America although some may be aware of the risks the average American still continues to eat out at fast food establishments along with the family giving the fast food industry a chance to get the entire family hooked for life. Going to fast food restaurants to prove his theory about how horrible fast food restaurants are for the human body.
1. Analysis of Boston Chicken with Porter’s Five Forces Model: Rivalry among existing firms: Boston Chicken suffers a high level of competition in the fast food industry. Its main competitors include McDonald’s, KFC, Burger King and Hardee’s. As a “home meal replacement,” Boston Chicken also competes with local pizzerias and sandwich shops. Threat of new entrants: The threat of new entrants is high.
Every dinner, lunch, and snack has become more efficient and become faster. The fast food industry is killing americans with their secrets. A hamburger and french fries have become the most common American meal since the 1950’s. However, what is rarely mentioned is the ingredients that they contain. All the juicy burgers and crispy golden fries never say where they come from or what ingredients they contain.
Because of customer demand the chain began to open stand alone restaurants in 1986, it now has 938 stand alone restaurants around the country. To be true to their mission “Be America's Best Quick-Service Restaurant” the company has drive through only restaurants for fast service and added convenience to their customer. Chick-Fil-A has also licensed, non-traditional outlets; this program allows licensees to serve delicious Chick-Fil-A food in settings such as college campuses, hospitals, airports, and business and industry locations. One creative approach that the company used was their advertising; this approach set them apart from other restaurants. The use of cows to put their restaurant out on the market was a success.
Weintraub proves a lot of why parents are blame for America’s obesity but I also blame the fast food companies. With so much advertising more children are easy to fall upon it. For example, “’The programs have become advertising for the food, and the food has become advertising for the programs,’” says Professor Linn of Harvard. (39). More and more vulnerable kids are intrigued by the media.
People don’t realize what they are doing for our future generations. Because of how fast food companies are targeting younger children, they are setting up their minds to automatically want fast food. In some minds this is repulsive in others its just another way to make a lump of money. Our world is changing very quickly and fast food restaurants are popping up faster than the flowers in spring. Americans are becoming comfortable with fast food and unhealthy choices.
13 Jan. 2014. http://www.livestrong.com/article/259534-what-are-the-benefits-of-fast-foods/. | Fast food gets blamed for contributing to many of the United States' health problems including obesity. According to "Fast Food Nation," typical fast food fare is high in saturated fat, calories and cholesterol. While fast food often gets a bad rap in the media, it has some advantages. According to Bill Myers Online, Americans spend more money on fast food than on new cars, college education and software because fast food is so convenient.