Broadway Cafe Essay

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The Broadway Café 1 The Broadway Café Andrea Williams-Weston CIS500 Strayer University March 13, 2011 1 Contents Competitive Advantage ………………………………………………………… 3 Buyer Power ……………………………………………………………………….4 Supplier Power ………………………………………………………………….....5 Threat of New Entrants………………………………………………………….....6 Rivalry among Existing Competitors……………………………………………....6 Threat of Substitute Products or Services…………………………………………..7 E-Business………………………………………………………………………….7 Networks, Telecommunications and Wireless Computing………………………...8 Customer Relationship Management ……………………………………………..11 Systems Development…………………………………………………………….12 Conclusion………………………………………………………………………...14 References ………………………………………………………………………..15 2 Competitive Advantage The Broadway Café, established in 1952, is conveniently located in downtown Charleston. I have inherited my grandfather’s coffee shop that is a local hotspot for many years. The café offers several kinds of specialized coffees, teas, homemade sandwiches, soups, and salads. Moreover, the café has a full service bakery that bakes fresh breads, muffins, and desserts daily. My grandfather did everything manually and by memory. He kept track of the café’s inventory, payroll, and marketing coupons on a notepad. According to (Baltzan & Phillips, 2009, p. 21) in order for an organization “to survive or thrive, it must create a competitive advantage. A competitive advantage is a product or service that an organization’s customers place a greater value on than similar offerings from a competitor.” The café business has declined steadily over the past five years because of businesses such as Starbucks moving a block away. I will do major renovations to bring the café up to the new millennium. The purpose of the renovations is to create a new

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