Bright Light Innovations: The Starlight Stove

298 Words2 Pages
Many organizations are now seeking new opportunities in international markets. Bright Light Innovations is trying to launch the Starlight Stove which is a new product. While the product does not appear to be very sophisticated, it does represent a breakthrough technology for its target market which is located in the Nepal. There are other products that provide electricity or the heat and cooking benefits of the stove, but no other product does both like the Starlight stove. Bright light Innovations must have a good strategic planning .The company should understand why global businesses fail even after strategic planning occurs and what tactical adjustments can be made to correct malfunctions .Bright Light Innovations has to implement a strategic planning of launching a new product in a foreign country. This mean that the for -profit company needs to establish a partnership relation with the local government .Bright light Innovations needs to work closely with the Nepal Government to get the permission to launch the new product. Bright light Innovations will need to work with local businesses that have experience dealing with the target market where less than half the adults can read .Local businesses can help set marketing strategies that can reach the local population. Bright Light Innovation needs to have an alternative when it is trying to launch its new product, the Starlight Stove, in a foreign market. The company needs an exit strategy that it can use when things go wrong in the Nepal Conclusion Launching a new product in a foreign country is tough. It requires a clear vision of the firm and a long-term commitment from the top .Bright Light Innovations has a competitive advantage with its new product and the company will be successful if it responds properly to the customers' needs and
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