Knowing the shopping habits of their customers, Kudler Fine Foods will be to implement the rewards program and offer customers item specific discounts based on their purchases. The use of a barcode system in relation to the intranet of Kudler Fine Foods is to act as an inventory control agent. Kudler is then able to track items currently in stock including items that need to be order for restocking and items that are overstocked and are not
The matrix structure combines the functional and product departmental strategy approach. It implements the functional departmentalization strategy for administration purposes, and the product departmentalization strategy for its individual grocery stores. The functional strategy allows the company to separate the workers and the work in departments of their specific areas of expertise. This lowers the cost of operation by reducing the possibility of work duplication and also pairs workers of similar training, experience, and communication. The product departmentalization strategy of the grocery stores works to streamline the operation of each gourmet specialty department.
3. As a result of this YOU DECIDE exercise, what did you personally learn about communication planning and product sales? Can use the reference book Marketing Management by Kotler & Keller if you need any info to help answer this
The creation of a roadmap to a strategic plan should be followed up with a scorecard of the business. The scorecard will allow the business to see if the roadmap is work or not and allow some adjustments to the plan where needed. As a small bakery it is important that my strategic plan helps to drive consumers and generate revenue. Small businesses needs to monitor their plan on a daily bases to stay ahead of the competition. Small business will need to think outside of the normal circumstances in marketing their product.
The company will have to forge alliances with partners to participate in the loyalty program which will affect the sales department as well as upper management. Operational The loyalty program should be functional during the times that the company is open for business. It should passively collect customer data as customers swipe their loyalty cards during transactions. The system should make reports available to management so that they can focus on reducing the cost of orders and stock-outs while increasing customer purchase behavior with targeted offerings.
It may involve the use of questionnaires, interviews with customers, experiments, and many other approaches (Perreault, Cannon, & McCarthy, 2009, p. 202).” Kudler Fine Foods must perform quality marketing research if they hope to remain successful with their current stores given the local competition from other stores in the area. Market research also includes the process of systematically gathering, recording and analyzing data and information about clients, rivals and the market. Its uses include helping create long term business plans, launching new products or services, fine tuning existing products and services, and expanding into new markets. Market research can be used to determine which additional areas of research are needed for Kudler in the areas of customer satisfaction, and a need based analysis to determine if expansion of a new store is necessary or continued growth and development of existing locations. The customer service satisfaction survey that is currently in place on the Kudler website will help to identify what the customer’s like and don’t like about a minimum number of variables but market research needs to also include other vital information like culture, socio-economic background, health, and other marketing mix elements.
If the company wants to be successful, the store must decide what market the product will thrive in, what the competition is and how to market the product given the retailer’s available resources (Marketing considerations for small-scale specialty food producers, 2007). With Kudler Fine Foods’ emphasis on gourmet items, they have created a niche market for their products. Niche marketing allows companies to target a very specific audience and to give them exactly what they want or need (Levinson & Lautenslager, 2005). By conducting market research, Kudler Fine Foods can narrow in on the wants and needs of its customers. Market research is not something a company should do on its own.
In this table are information pertaining to products. These are the records of purchasable items at the store. This is a great tool for the sales person who would have to answer the customers as they inquire able the products carried by the store. The order table help the store to track and keep records of all order placed by their customers. The next is the order line table.
This assignment will discuss what Kudler Fine Foods’ current system is. The assignment will also discuss what system would be better for the type of service Kudler Fine Foods offer. Each of Kudler Fine Foods stores has their own networks with many of the same components and characteristics. One of the same components that each store has is that they all carry the 10.1.50.0
Also they will be able to get feedback from customers from the website. Kudler has moved away from taking inventory on paper to using computer software to manage the items that are sold, shelved and items that are in the back to be placed on the shelves. By the company getting this new technology within their organization they will be able to maintain everything smoother then before (Kudler Fine Foods). They will be being able to allow customer to use the website to see what they store has before they get there and see what sales that are going on at that particular time. Also, they are able to keep up with the inventory easier then taking it down on paper when