Bratz Dolls Essay

1279 Words6 Pages
Bratz Dolls When I was younger, the Barbie’s I had showed an image that was implying me how to look and act. However, Barbie’s were not showing me to look overly sexual. They were only implying to have blond hair and the “perfect” body. Now as my little cousins become older they have shown interest in these overly sexual kinds of dolls called Bratz Dolls. The first time they asked for one I responded with a yes, I will buy it for you. One day, I was watching cartoons with my cousin and a Bratz Dolls commercial came up. I was shocked at what I saw. These Bratz Dolls were wearing inappropriate clothing and wearing way too much make-up. I looked at my little cousin and said to her, “I am not buying you a Bratz Dolls. Please do not be mad at me!” Bratz Dolls have a negative influence on young children by telling them to be overly sexual. According to Follis, “I can’t imagine who anyone could be part of a campaign like Joe Camel, even if they smoke. It utterly amazes me that anyone can say with a straight face that a campaign featuring a cartoon camel is not a directed at kids.” (186.) This statement involves my essay. The advertisers that make my advertisement are producing Bratz Dolls to be targeted towards young children. I know that the advertisers would not be young children. Young children shouldn’t think that the way the Bratz Doll looks is how they are supposed to look. Chiat speaks about advertising not being false. He believes that ads are full of lies but not the lies that we the people might expect. “It is the “situations, values, beliefs, and cultural norms” that constitute “the real lie in advertising” by creating a false reality and telling us how we should look, feel, and act.”(192, Mims) When looking at my advertisement this quote defines it extremely well. The Bratz Dolls are influencing young children how to look, feel, and act. Young
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