Branding London 2012 Summer Olympics

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Branding London 2012 Summer Olympics Games of XXX Olympiad or informally known as 2012 London Olympics witnessed its opening ceremony on 27th July 2012, marks the beginning of the 30th Olympics. The event will last till 12th August 2012. London will become the first city to officially host the modern Olympic Games three times, having previously done so in 1908 and in 1948. Following a bid headed by former Olympic champion Sebastian Coe and the then Mayor of London Ken Livingstone, London was selected as the host city on 6 July 2005 during the 117th IOC Session in Singapore, defeating bids from Moscow, New York City, Madrid and Paris. Over 10,000 athletes from 204 National Olympic Committees (NOCs) are expected to participate. Let us look at what the logo and mascots means and what they communicate: The Logo There have been two London 2012 Olympics logos: 1. For the bidding process created by an agency called Kino Design The logo was unveiled on November 17, 2003 at The Roundhouse in North London. This logo shows a ribbon with blue, yellow, black, green and red stripes winding through the text "LONDON 2012," making the shape of the River Thames in East London. 2. For the brand for the Games themselves The official logo for the 2012 London Olympics was unveiled at June 4, 2007. The agency behind the logo is Wolff Olins. This logo costs £400,000. (Paralympics logo is at the extreme left.) Emblem and shape: The mark is based on the year 2012 as basic elements of the emblem. The transform of the shape of the number is aimed to achieve a modern and meaningful effect. Color: The colors are inspired by the world of media, communications and fashion. It came in four basic color variants: pink, blue, green and orange. The addition of the buzz outline (seen in yellow) adds to the feeling of energy.

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