Branding in Bangladesh

4570 Words19 Pages
Term-Paper on Branding Bangladesh – How to Proceed Executive summary Self-identification in culture and heritage can be a great theme to pride ourselves on asBangladeshis. For eras, we have been honored for inheriting more than two thousand-year oldcivilization. The glorious background we belong to can easily put the whole nation into animage. The tourism is also not a new phenomenon in Bangladesh. So great were the attractionsof Bangladesh that to quote a French traveller François Bernier 'it has a hundred gates open for entrance but not one for departure.' The mystic melody of our natural beauties lies in this singleexpression.Since tourism captures the entire image of culture, heritage, history and natural beauty, it can riseup through a country's identification process. Branding is a consequence of this process.Conversely, destination branding is a very basic part of the wholemarketingstrategy of tourismbusiness.This report covers – • Concept of destination branding • Necessity of destination branding • Current position of Bangladesh as a brand • Ways to improve the brand image of BangladeshEfforts are also been made to find out new slogan for Bangladesh as a brand. Contents Contents.....................................................................................................................2 Overview:...................................................................................................................3 Concept of Destination/Nation Branding:....................................................................3 Disseminating positive information about Bangladesh...............................................4 Why Branding is Necessary: ......................................................................................5 The gap in the perception about Bangladesh in the outer world and what placebranding has got to do with
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