Branding Gillette vs Bic

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Assignment MKT-416 Branding Submitted by: Habib Hossain MD Adnan 2009-2-10-142 Abdullah Al Jaber Shariful Hassan Masrur Ridwan Farhana Haque Submitted To: Date: 21-08-2013 Gillette VS BIC Gillette Mach 3(Premium Brand) Parent brand: Procter & Gamble Name: Gillette Mach 3 uses the name Mach3 for its razors which means the speed of an object. Mach 3 denotes a shaving speed equivalent to three times the speed of sound. Logo: Mach 3’s logo has the words “Gillette Mach 3” printed on it with three horizontal stripes present on the left hand side. The three stripes which are sharp and somewhat faded at one end signify the speed and accuracy. Slogan: “The Best a Man can get” Gillette razors with their superior & innovative technology and instant ability to recognize customers’ needs are able to offer the best shave man can get out of all the available option to him. Packaging: Mach 3 is delivered in a plastic packet. The razor is full metal body. So it looks quite stylish, so passionate men would desire to have Mach 3 rather than any other brands. Color: Mach 3 carries two color combinations black & silver. This color combination gives the razor an elegant look as it is known as a Premium Brand for Gillette. BIC Comfort 3(Premium Brand): Parent brand: BIC Name: BIC comfort 3 Triple blade technology and pivoting head provide a close and comfortable shave. The name goes with the experience the customers going to have after the shave. Logo: Bic comfort3’s logo also has the words “Bic comfort 3” printed on it but doesn’t have any other picture included except the logo of the parent company “BIC”. The three stripes which are sharp and somewhat faded at one end signify the speed and accuracy. Slogan: “One Blade that all you need” Bic says that they have the only blade that you need to have the

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