Brand Sense Essay

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Brand Sense speech and presentation GOAL: Communicate the theory in the BRAND sense book to an audience of marketing personnel. The audience has a good foundation in basic marketing, but they are not familiar with the advance branding concepts proposed by Martin Lindstrom. You are a consultant making a speech at a trade conference. Your audience is mainly college seniors that are marketing majors and entry-level marketing personnel. Use 3 or more of the graphic tools found in this book (BRAND sense by Martin Lindstrom) to teach the audience the issues of basic brand management. You must include the selected graphics in the presentation - either recreate them or find reproductions somewhere online. For this assignment you will submit a PowerPoint presentation (in a PowerPoint file). The speech will appear in the speakers' notes area of the presentation. The speech should be written in a ‘first person speaking’ format, not a formal paper. The speech is 6-8 minutes long, roughly 10-15 slides. The references should appear on the last slide (although references do not have to appear in APA formatting). You may include in the list of references additional reading that may be of interest to the audience. This is an individual project--you should not discuss your work with others in the class. The project is due by midnight on Sunday, April 12. Earlier submissions are welcome. Good luck. RUBRIC MRKT603: Brand Sense speech/presentation rubric 15 points Content: Up to 11 points * Provides the information requested in the instructions * A PowerPoint presentation featuring the slides will be shown to the audience * The accompanying speech. The appropriate comments in the speech will be included in the speakers’ notes area of each slide. * References and suggested reading on the last slide of the presentation. * Uses 3 or more of

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