In addition, Franchising is a key component of Panera’s success. Franchising has enabled Panera to grow more rapidly because it is the strategy of the Panera that enable it to be available in such location where customer can easily find it. Till December 30, 2008, there were 725 Panera franchised bakery-cafes operating and signed commitments to open an additional 256 Panera franchised bakery-cafes. Nearly 2000 Panera Bread bakery café will be opened by 2010. According to their official site “Panera Bread serves fresh baked, handcrafted artisan breads, sweet and savory baked goods, hand-tossed salads, wholesome soups, and signature sandwiches in a distinctly warm and welcoming environment.
Marketing Research Rochelle Woods MKT/421 April 2, 2012 Ricci Rizzo Marketing Research The original vision of Kudler Finer Foods was to be a one stop gourmet food store. As a result Mrs. Kudler’s vision, Kudler Finer Foods growth continues to manifest. Mrs. Kudler built an expanding entity having direct control on customer service, all orders for the business and hiring. Known for her kindness and generosity to employees, this has allowed Kudler Finer Foods to prosper. Kudler Fine Foods (KFF) began as the dream of a local entrepreneur and has in the most part been successful.
Virtual Organization: Kudler Fine Foods FIN/370 Kudler Fine Foods is an exquisite food company who sells a huge selection of the freshest ingredients as well as any necessary equipment used to make a gourmet meal. Kudler has three locations, and they serve the metropolitan area of San Diego. Each location provides services that range from a European style Bakery to a large selection of wine. It is a business currently held privately. However, they are anticipating and wanting to grow and expand their operation, as their desire is to become wealthy far beyond what they can imagine or dream.
PANERA BREAD Current Situation Panera Bread Company is a leader in the easy casual restaurant industry with multiple café-bakeries located in 36 states, of the United States. Panera operates under the banner of Panera and Saint Louis Bread Company. Almost 400 of its 1,027 bakeries are company-operated and the remainders are franchisees. Panera Bread’s core competencies are in their market niche, offering a premium specialty bakery and café experience to suburban and urban residents. Panera’s focus is offering their customers with better than their rivals, making the dining experience so attractive to their customers will pass up their competitors in outlets of other easy casual restaurants to dine at the nearest Panera Bread A strategic issues is substitutes and threats of substitutes in Panera Bread Company’s distinctive competencies, their menu.
Lastly, a well-known and respected brand name can indirectly be a important factor of success through word-of-mouth. 2. What does a SWOT analysis reveal about the attractiveness of Panera Bread’s situation and future prospects? Some of the strengths Panera Bread has is that it serves its customers fresh bread that arrives daily to the cafe. Also, it uses all natural ingredients in its cooking so customers think they are getting a better value along with eating healthier.
Two Businesses on your Doorstep This newspaper article gives you an insight into the world of two businesses that you know well. However you may not know about these businesses backgrounds. Greggs is a chain of bakeries selling a range of freshly baked bread, pastries and cakes. They also sell a selection of sandwiches and drinks. Greggs is a national business and is the largest bakery chain in the UK with 1,671 outlets.
Running head: OVERVIEW OF MANAGEMENT Overview of Management Managing the Business Enterprise Overview of Management Introduction Kudler Fine Foods is a unique grocery store that caters to gourmet shoppers in a convenient one-stop shopping experience. Kudler Fine Foods opened the first store on June 18, 1998. By 2003 Kudler was three stores strong and growing (Kudler Internet). The following paragraphs will identify and discuss the primary functions of management, identify who at Kudler is responsible for each of these functions, explain how technology and the Internet are utilized and affect Kudler’s management and discuss the five forces from Porter’s model and how Kudler uses strategies aimed at these forces
Kudler Fine Foods has three locations around San Deigo, which are in La Jolla, Del Mar, and Encinitas. Each of these stores is approximately 8,000 square feet of retail space in a fashionable shopping center. Each of their stores is stocked with the best domestic and imported selections of food. The store is divided in five departments that are Bakery and Pastry Products, Fresh Produce, Fresh Meat & Seafood, Condiments and Packaged Foods, and last Cheese and Specialty Dairy Products. The business objective is to maximize profits by offering the best quality products selections at competitive prices around.
| Panera Bread Company | Case 8 | | Team H (Averett, Elkins, Kedzior) | 3/18/2013 | | INTRODUCTION During 1995 the Panera Bread Company (PBC) began as a vision to create specialty cafes based on fresh dough, artisan bakery breads, and upscale, quick service menu items. The bakery cafes are built to provide a warm and welcoming atmosphere. The dining atmosphere and unique menu were meant to set Panera apart from the rest, and it succeeded. The artisan breads and pastries are baked daily at each Panera store by specially trained bakers and bakery staff. The vision rapidly became reality and as of mid 2011, Panera Bread Company had 703 company owned stores and 790 franchised bakery-cafes operating in 40 states and Canada.
Smucker’s Expansion Strategy MGT455 Online College I. Overview: In 1879, the J.M. Smucker Company was founded by Jerome Monroe Smucker in Orville, Ohio. Smucker started by selling apple butter to their local community and has since grown into a leader in the market of branded food. The company has grown successfully through increasing the market share of existing brands, introducing new products, and by making strategic acquisitions. Smucker has acquired many highly regarded brands, including Jif, Crisco, Hungry Jack, Pillsbury, and Folgers (Thompson, et al., 2010, C-257).