Boston Consulting Group, Swot Analysis

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While considering the Boston Consulting Group which concerns a type of growth and share indicators in matrices as it relates to SWOT and shows that strengths and weakness will relate to what affect it has on the company’s market share and goes on to explain that opportunities and threats relates the market segment’s growth (Shaw, 2012). Shaw further explains SWOT analysis as “built on the marketing mix as a basis for determining strengths and weaknesses; and customer segments provide a basis for determining opportunities and threats” (Shaw, 2012, page 49) this provides support for use of a penetration strategy within the marketing mix as customer segments would also support the local connection and the ability to offer the product at a lower cost. As time goes on the penetration strategy will move more in line with that of a skimming strategy; however the low price in comparison to competitors will still be strength for the business as well as brand loyalty as a local supplier and as ties become firmer and the product delivers what the customer wants. Shaw explains how this is possible when noting SWOT analysis and how as sales increase strategies between customers and marketing mixes as it relates to that of mass marketing , a single marketing mix for everyone, or targeting segments, with an individual marketing mix for each segment citing (Smith, 1956, as cited in Shaw, page 50). In the conceptual framework presented here, two structural approaches to strategy offer guidance in choosing among strategic alternatives: the Product Life Cycle (PLC) ( Jones, 1957; Forrester, 1959; Wasson, 1974) describing and classifying the stages sales pass through over time, and SWOT Analysis (Learned et al., 1965) depicting how sales can be increased by aligning conditions inside and outside the firm. Fundamentally, there are two main sources of individual marketing

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