Book Review of the Tipping Point

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Running head: A REVIEW OF THE TIPPING POINT 1 A Review of The Tipping Point Pamela D. Bailey Post University A REVIEW OF THE TIPPING POINT 2 Abstract This paper will explore the main themes of the book entitled, “The Tipping Point”, by Malcolm Gladwell, (2000). What happens when an idea or trend spreads across the nation in what seems like an instant? That trend or idea can change the way we think, act or feel about certain products and services. The Tipping Point makes us see the world in a whole new light. It explorers the reasons why small things make such a big difference in society. A group of people change the way they dress and so many people take notice that a company on the verge of bankruptcy is revitalized. Criminals change their way of thinking and a crime-ridden neighborhood can once again be safe for children to play in. Gladwell (2000) states that mysterious changes in trends or behaviors should be viewed upon as epidemics. Like the flu or a virus, this epidemic spreads and becomes contagious. A REVIEW OF THE TIPPING POINT 3 A review of The Tipping Point While reading this book, I found that it explores three main themes. They are: 1. The Law of the Few 2. The Stickiness Factor 3. The Power of Context According to Gladwell, M. (2000), The Tipping Point is the moment when everything changes because a threshold has been crossed. It’s the time when the ideas or trends change all of a sudden with no real explanation. These mysterious changes that mark everyday life should be thought of as epidemics and the three themes listed above offer a way of making sense of epidemics. Epidemics often ignite and spread very quickly and just as fast as they came, they are gone. The author explains how

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