McDonald’s VS. Burger King Which one do you prefer? It all comes down to service, quality and health. Do you want fast and courteous service or are your decisions based on a healthy conscious? McDonald’s and Burger king are two major fast food restaurants, although their menus are similar, it all comes down to personal taste and preference. McDonalds and Burger King have both been in business for over 50 years.
They also employ 1.7 million people. Burger King opened its business in 1953. They have 13,000 restaurants in 79 countries, and serve 11 million people daily. Burger king VS McDonald’s, although very similar, they have many differences, such as the way each of their burgers are cooked , their signature sandwiches, taste in French fries and sizes, and slogans/advertising. While Burger King and McDonald’s both have the same types of foods, each of them are very different at the same time.
But, while the pizzas are now made using a conveyer oven from dough that is made in a central kitchen, frozen and then delivered to each restaurant, the sauce had not changed at all. And that was the key to their growth. While old customers knew that the pizzas were not as good, new customers only knew that they were better pizzas than Checker's competitors made. Even still, the pizza business had fallen on hard times by the late 80's. Competition for customers in the fast food business had soared and the weak economy at that time had slowed business for everybody.
Fortunately for McDonalds, they are a big enough corporate themselves which enabled them to make this deal with Boston Market, whereas the other indirect competitors (local sub shops, Chinese restaurants, etc.) were not in a financial position to do so. So far, McDonalds has done a great job with the company and Boston Market stores are still functional and selling rotisserie chicken today. Backing up a little bit, in 1997 when the stock price had plunged more than 50% in three months, the company needed to make some serious changes. Stockholders were displeased because the financials and reported profits were misleading and losses were recorded on the books of the franchises “area developers” and not in the corporation’s statements.
Darden’s direct competitors in the full-service restaurant industry include Brinker International Inc. who owns, operates, or franchises 1,689 restaurants including Chili’s Grill & Bar, On The Border Mexican Grill & Cantina, and Maggiano’s Little Italy. DineEquity, Inc., another strong competitor, operates 3,400 restaurants under the names Applebee’s Neighborhood Grill and Bar and International House of Pancakes. YahooFinance ranked Darden as third strongest leader in market capitalization in the restaurant industry, with
Jack in the Box’s main competitors in this industry is the national and regional hamburger fast food chains of Burger King, and McDonald’s. However, Jack in the Box also competes against another huge company in this industry is Yum! Brands, Inc. JACK= Jack in the Box, Inc. BKW = Burger King Worldwide, Inc. MCD = McDonald's Corp. YUM = Yum! Brands, Inc. Industry = Restaurants From Yahoo finance, Jack in the Box, Inc. currently operates with more than 2,200 restaurants in 21 states, and Qdoba Mexican Grill, a leader in fast-casual dining, with more than 600 restaurants in 44 states, the District of Columbia and Canada (2013). Burger King Worldwide, Inc. operated 7,293 franchise restaurants and 183 company restaurants in the United States and
T he Multi-Unit Restaurant Business represents 30% of the f oodservice industry which is a $600 billion industry with 960,000 locations. T hey are categorized into three industry segments: Specialty Establishments, Quick Service Restaurants and Casual Dining. Levendary Caf é is a hybrid of the last two called Quick Casual which has an average check in the $8 to $12 range. T hey are distinguished by two elements: wholesome f oods using high quality ingredients and a commitment to service in a comf ortable, f riendly atmosphere. T hey were also distinguished by their willingness to take risks which was a trait of the original f ounder.
4 Financial Assessment of Health III. The Alternatives ……………………………………………………………………... 5 Exhibit 1 …………………………………………………………………………………. 6 Exhibit 2 ……………………………………………………………………………….… 7 I. Introduction Krispy Kreme is a major competitor in the restaurant industry, known primarily for its donuts. Around 2004 when the economy began to slow, Krispy Kreme encountered some problems related to their business.
Quick Service Restaurants include Taco Bell, KFC, Long John Silver’s, McDonald’s, Burger King, Domino’s, Subways and Wendy’s. Casual Dining Restaurants include Pizza Hut, A&W Restaurants, Olive Garden and Red Lobster. Yum is consistently one of the best performing companies within its industry. Demographics, consumer tastes, and personal income drive demand. The profitability of individual companies can vary.
Case 7 Ryan McVay/Getty Images Domino’s Pizza: A Case Study in Organizational Evolution John Bradley, Eric Friedman, Eric Jeanes, Edward Novotny, Kelly Schuler Arizona State University Tina Borja Rice University Introduction Historically, Domino’s Pizza has been a strong player in both the domestic US and international out-ofhome pizza marketplaces. With more than 9,300 locations in 65 countries, Domino’s is the number two pizza restaurant behind Pizza Hut and number one in the pizza delivery segment with market share numbers approaching 20 percent.1 (See Exhibit 1 for a ranking of the top 50 pizzeria brands in 2009 by sales.) In recent years, however, Domino’s has come under consumer fire and, although masked by international revenue growth of 13.2 percent for the same period, the company posted a 16.3 percent decrease in domestic revenue from year-end 2005 through year-end 2009. While the economic recession could certainly be blamed at least in part for its lagging financial performance,2 Domino’s knew that this dip was more than just an economic indicator. In fact, the news reaching the executive suite indicated that Domino’s was suffering from a negative reputation in the marketplace.