Lotus Rental Cars Executive Summary Introduction Lotus Rental Car’s Chief Financial Officer is looking for ways to increase profits and the consumer base by adding alternative fuel vehicles to the Lotus fleet. With fuel costs continuously rising, the need for alternative fuel vehicles is more attractive to consumers as a source of lower fuel prices. This appeal is not only to the regular rental car user but for the ecological minded occasional driver as well. Ecology and fuel efficiency are the cause for more people to start shopping for hybrid vehicles. Vehicle manufacturers are able to increase revenue with the sales of hybrids while increasing production to keep up with the demand.
(Word Count: 80) • Advertisement- Connecting to the masses thru all modes is crucial for building the cars image. • Promotional Offers – like giving out discounts for the first few cars booked • Strategic Alliances – Alliances with other low cost high value products, display models of the car in malls. They should target customers based on Geographic advantage of brand (e.g. : France) and also the Mid-range income group people who can’t afford a normal SUV, While establishing a correlation between their requirements and benefits of Duster. 4.
Allstate holds 10.5%, while GEICO is a close runner-up with 8.2%. These rankings suggest the truth, which is that both of these companies are aggressively competitive and versatile insurance carriers. While GEICO specializes in auto insurance, it offers an increasing array of products to compete with Allstate’s impressive product diversity. Currently, Allstate offers a far broader array of insurance products, which may be advantageous if you’re looking for a multiple insurance policies or multi-policy discounts. GEICO, on the other hand, currently specializes in automobiles, which could be a major benefit if auto insurance is the only thing you need.
The typical consumer of a vehicle in this category has an income of $100K, is well educated, and is in their 50’s age-wise. The industry realizes that they need to draw in younger consumers and have been making efforts to do that, making more family friendly vehicles like the SUV. To continue to attract the desired younger consumer, while not offending the traditional luxury vehicle consumer, the luxury market needs to stay current on trends. The primary trend right now is going green using hybrid technology. Hybrid technology is being used in two ways right now: in the mass vehicle industry it is used to create better fuel economy; in the luxury market hybrid technology is focused more on increasing performance without sacrificing standard fuel economy.
As the world is developing, so the means of advertisement are also increasing. In addition, because of advertisement, people begin to feel a need for even those merchandises of which they had never heard before; advertisement creates demand. Therefore, in this essay, we are going to compare three types of car advertising a Hyundai Sonata, a Lexus GS, and a SL Mercedes-Benz. Then, we are going to describe their unique characteristics, landscapes. And finally, we are going to analyze and discuss their true intentions.
The two offerings to be brought to market were also given product names that would hopefully elicit some consideration by the market customer. The workhorse offering was named “Innova”, derived from “Innovation”. The Mercedes offering was named “Design Max”, referencing the power and engineering software that it contained. Looking at the sales office locations that were offered I chose to enter New York and Paris, since these two markets showed the highest demand for the two offerings that were chosen for TechSol to bring to market, the Workhorse and the Mercedes. These two markets were chosen so that Techsol could position a high volume small margin offering to the markets that would stabilize production due its substantial need.
a) Customer complaints b) Effective reach c) Share of shelf d) Trial rate 3. Creative strategies refer to the ________. a) amount of creative content in a communications message b) degree of innovation involved in the marketing of a product c) way marketers translate their messages into a specific communication d) novelty of a marketing communication 4. Top Gear is an award-winning British television series about motor vehicles, mainly cars. The show is presented by hosts who test drive new cars and provide reviews on the cars' performance, prices, and other factors.
Therefore, status symbols are very important. Companies worldwide manufacture status symbols because American consumers want them. In the summary of “Masters of Desire”, a Cadillac example was used as a status symbol. It was explained how the Cadillac fell behind in the European market for prestige cars but when they came out with advertisements for a new car called the Allante, they priced it as a top of the line Mercedes Benz automobile from Europe. Mercedes Benz was known for its luxury cars really well since the 1960’s.
You just found the perfect car for you. The brand new Chevron. The advertisers for Chevron have released a new advertisement to convince a younger audience to buy a sleeker new car. The spokesman’s alluring tone, persuades and draws in a younger generation by his use of rhetorical questions, personification, and asyndeton. The advertisers seem to have a thing when it comes to rhetorical questions.
Managment of information systems Managment of information systems Carfiff Metropolitan University BaBS Diogo Nuno Silva Figueira L0317VSAVSA1014 Carfiff Metropolitan University BaBS Diogo Nuno Silva Figueira L0317VSAVSA1014 Executive Summary Nowadays information systems and technology are fundamental for a successful business, since these analysis and procedures will make you gain competitive advantage, make higher profits, not only by simplifying customers interaction with the organization, but also, by cutting costs within the organization itself. This assignment is a critical demonstration about how Car Giant uses information systems to reach this Competitive advantage. By analyzing its’ external processes using Porter’s Five Force Model we can observe its by keeping price leadership, maximizing the products (in matters that the customer can find any type of car in one place), doing an intensive distribution strategy and finally using its awards, long term history and reputation to become more trust worthy for the customer. In addition, by analyzing its’ internal processes by identifying the primary and secondary activities of Car Giants’ Value Chain its’ clear to see the different operations the products go from manufacturing to the customers hands and even after that. Finalizing, the role of information systems within the organization and environmental actors surrounding and interacting with them, such as, website pages, mobile apps and social networking, and, which environmental actors affect them either in a positive or negative way.