As the market space gets crowded, prospects for profits and growth are reduced. Products become commodities, and cutthroat competition turns the ocean bloody. In contrast, blue oceans is the unknown market space where it is unaffected by competition and demand is created rather than fought for. In blue oceans, competition is not relevant because the rules or barriers to the market space is not set yet and is often waiting to be set. In my opinion, by creating Blue Ocean Strategy, you can leave the competitive and bloody Red Ocean and achieve long-term success in a new market space.
The importance of the blue ocean strategy is that it keeps companies looking for untapped markets, which will provide new goods and services for the consumer. A product or service that might be considered a blue ocean move can be as simple as mixing alcohol and energy drinks packaging them and selling to the public. Anheuser-Busch could do this as long as the energy drinks do not contain caffeine. Mixing alcohol and energy drinks is not a new idea, but in November of 2010 the Food and Drug Administration declared caffeine an illegal and unsafe additive to manufactured alcoholic beverages. So now breweries cannot manufactures energy drinks with alcohol.
After lost lawsuits, the years went by and several management rotations occurred. Competition and learned lessons helped the enterprise to change its core values. Like all human endeavors, errors will always be present. We cannot judge a multinational company for the bribery issue in Indonesia which involved only few workers. One of the remaining ethical issues and the one that gives pause to stakeholders about the viability of GM products is the possible harm to human health.
Dominique Allen Burriss AP English III October 17, 2012 Thomas Paine Thomas Paine was born in Thetford, England on January 29, 1737. His father, Joseph Paine, had high hopes for what Thomas was to accomplish throughout his life but, despite the fact that he is commonly known for his successfully revolutionary pamphlet Common Sense (written with magnificent eloquence), Paine actually failed in numerous activities in his early ages (Biddle). Paine had failed out of school at the age of twelve. Still having a little hope, his father let Thomas be his apprentice in his trading business, but he wasn’t very successful in that occupation(Kreis). At the age of nineteen Paine went out to sea, but the expedition didn’t last as long as it was thought
Mark Bauerline says “You guys don’t know anything” to today’s generation but because we don’t have to search in library for books or articles that we can view online does that make us incompetent or unable to comprehend them? No, it just means we have resources that save us time of hours of searching. College has not gotten easier to get into let alone afford but teens in this generation are holding 5.0 GPA’s and getting accepted to numerous ivy leagues with scholarships. Our minds are neither narrow nor dumb. Every generation has flaws and ours maybe the lack of motivation due to technology but with this flaw it allows us to excel becoming more intelligent and opening our minds to realms not even thought of.
Blue Ocean Strategy Plan MKT/421 Introduction In today's competitive market where companies attempt to outperform one another by creating a brand new product or adjusting an existing product in attempts to appeal to a larger customer base are referred to as a Blue and Red Ocean strategy plans; “Red Oceans represent industries in existence today, and the industry boundaries are defined, accepted, and the competitive rules of the game are understood. Blue oceans denote all the industries, not in existence today- the unknown market space untainted by competition." (Kim & Mauborgne, 2004, p. 82(10), 76–84.). Movie theaters are one example of a Red Ocean. Initially, individuals would watch movies at a drive-in movie theater that later progressed to indoor movie theaters where customers were given the opportunity to purchase foods and beverages.
Once this has been completed, the new product will be positioned in point that provides no alternatives and allows much more effective branding tactics to be utilized. Modern Examples of Blue Ocean Moves There have been several notable blue ocean moves in modern business recently, particularly in the technology realm. The Nintendo Wii product shook up the gaming world when it was released nearly ten years ago. Rather than compete with the Sony PlayStation and Microsoft Xbox, Nintendo decided to create a
What's a red ocean? -the rivalries we understand in known industries -You accept key constraints that define your industry → boundaries are defined and accepted, competitive rules are understood What is a blue ocean? -Doing business where there is no competitor-- finding your own space; demand is created rather than fought over. -You don't accept that it is difficult to create new market space. How is a blue ocean created?
BLOCKBUSTER WRITTEN ASSIGNMENT #1 Submitted to: Ms. Violet Christopher Submitted by: Christopher Allen Peek March 10, 2011 MGT 101 ANTELOPE VALLEY COLLEGE Not too long ago Blockbuster was on top of the world, they were the golden age for the video store. They had the movie rental business in the palm of their hand. But after a series of mistakes and unwillingness to see were the future was taking them now threatens to bankrupt them completely. Blockbuster didn’t have a good Business model or strategy. They didn’t plan or analyze what the general environment was doing and were it could take them.
Chabros International Group: A World Of Wood As many other companies Chabros International Group faced a financial crisis after the global economic crisis in 2009. The decision from Chami of investing $ 11 million in his Serbian sawmill was taking right before the beginning of the crisis and may have been crucial. Why did Chabros operate internationally? In order to understand Chami’s decision we have to take into account which reasons he argued for expanding his business outside of Lebanon. First of all, Lebanon was a very unstable country and when Chabros received by occasion the first orders from Lebanese customers in Dubai he did not think twice to expand into this country.