SUMMARY PROBLEM STATEMENT In the spring of 2003, Mark Taylor, recently promoted to operations manager at Thicketwood Ltd., a custom kitchen cabinet manufacturer in Kitchener, Ontario. The company has to ensure that the plant's capacity would meet the upcoming year's forecasted demand of 2000 kitchen cabinets. But for now, the plant's manufacturing all relies on the handcraft of workers. No matter is the quality or the quantity of productions, cannot satisfied the demand either. Taylor's first plan was to purchase a computer numeric controlled(CNC) router, however, he was not sure whether to purchase a new or used machine.
As is stated in the article, the company used to have a major competitive advantage in terms of movie selection, where, “…customers could browse through thousands of titles…” (Hitt 106). Now, the entire scope of the market has changed and Blockbuster was much too slow to respond. The recent moves that it has made will surely generate profits, but not enough to sustain the company in the long run, seeing as there is nothing that differentiates Blockbuster’s services from that of its competitors. In order to fully gain lost market share back, the company would have to create some sort of highly innovative way of viewing or renting movies that none of its competitors has already thought of; It would have to be something that is rare, difficult to imitate, not easily substituted, and able to generate above-average returns. Unfortunately, at this point it looks as if none of this will come into fruition because Blockbuster has essentially decided to latch on to other companies, creating a sort of symbiotic relationship where the company feeds off of the success of its competitors.
Having ruled out other causes for the flat sales, we were left with one inference that was probably but not certainly the cause: a poorly executed promotion. (Pg. 151) 3) A. Stimulus-response -- We had to increase price in our product due to the lack of
The lounge use to bring in a steady amount of revenue but as of late has taken a heavy dip in performance. With the loss of their long time popular bartender “DJ” and the recent opening of the Pirates Pub has caused many issues with the amount of money they are bringing in. The average monthly revenue in 1996 was $5555.55 and is now $3140 for 1997. GM Ronald Veinot is giving Heidi Smith a week or so to come up with some fresh ideas
This is where trouble happens. Many are so enamored by the Dream that when reality hits, it hits hard. The Dream cannot always be fulfilled. It gives many individuals false hope; they have such high expectations that in the end, their dreams are denied. In a Newsweek article, Death of a Dream, it talks about the idea of a “bubble dependency.” Many people were very excited about the emergence of the housing market; “people cheered as their home's "value" increased 20 percent annually.” However, when the housing bubble burst, the real-estate economy slowly evaporated and families were felt with debt.
Unfortunately, the technology has resulted to an unpredicted increase in supply of the seafood and consequently their inventory of finished goods has shot up to sixty days supply which is twice the normal levels and close to three times a year ago. Jim Hargrove, the marketing director is deeply troubled by the increase in inventory in their warehouses but sticks to the opinion that the company should strive to maintain its premium class by supplying the market with high quality products as opposed to disposing their surplus at lower prices thus standing at a chance of selling higher volumes of the finished products. One of his colleagues, Rita Sanchez invents a controversial idea of slashing the prices for the products to attract
Blue Ocean Strategy Shovanda Davis MKT/421 July 13, 2015 Nnamdi Osakwe Blue Ocean Strategy Introduction This week we will discuss Blue Ocean Strategy in detail. We will provide a description of blue ocean strategy and its importance. We will also discuss a product or service that might be considered a blue ocean move and why. We will also talk about an alternative red ocean move for the same product or service along with the pros and cons of that strategy. Description of blue ocean strategy and its importance Blue Ocean Strategy is a term that describes how companies customarily work in "red ocean" conditions, where businesses viciously fight against each other for a share of the marketplace.
Blue Ocean Strategy Plan MKT/421 Introduction In today's competitive market where companies attempt to outperform one another by creating a brand new product or adjusting an existing product in attempts to appeal to a larger customer base are referred to as a Blue and Red Ocean strategy plans; “Red Oceans represent industries in existence today, and the industry boundaries are defined, accepted, and the competitive rules of the game are understood. Blue oceans denote all the industries, not in existence today- the unknown market space untainted by competition." (Kim & Mauborgne, 2004, p. 82(10), 76–84.). Movie theaters are one example of a Red Ocean. Initially, individuals would watch movies at a drive-in movie theater that later progressed to indoor movie theaters where customers were given the opportunity to purchase foods and beverages.
Once this has been completed, the new product will be positioned in point that provides no alternatives and allows much more effective branding tactics to be utilized. Modern Examples of Blue Ocean Moves There have been several notable blue ocean moves in modern business recently, particularly in the technology realm. The Nintendo Wii product shook up the gaming world when it was released nearly ten years ago. Rather than compete with the Sony PlayStation and Microsoft Xbox, Nintendo decided to create a
By 2005 Mountain Man was generating over $50 million in revenue with over 520,000 barrels of Mountain Man Lager sold. However, Mountain Man has been facing serious challenges. Its revenue was encountering a 2% yearly decrease in 2005 as it faces fierce competition. Light beer is sweeping the beer market and gained 50.4% of volume sales in market share in 2005. Thus, the objective of Mountain man in this case study is to increase sales revenue by moving into the light beer market.