3.0 BLUE OCEAN STRATEGY IN MALAYSIA
Malaysia are moving to becoming a high-income, low taxes and happy country. In order to achieve the goal, the government has adopted a unique Malaysian model of national development which is the approach of Blue Ocean Strategy (BOS). The idea of Blue Ocean Strategy (BOS) was made by Dato’ Seri Mohd Najib bin Tun Abdul Razak, our Prime Minister in November, 2009. The model of Blue Ocean Strategy simultaneously pursues high income, through strong economic growth, low taxes, and a high level of happiness for all citizens. When using Blue Ocean Strategy (BOS), its should creatively unlocks and multiplies national resources by reconstructing the conventional boundaries that exist across various public agencies and private organisations.
Moreover, the costs are lowered by breaking down institutional silos to unlock under utilised resources while higher value is delivered to people. This approach is therefore the basis for Malaysia’s national strategy to achieve high-income with low taxes and to make happy citizens. Both parties, not just the government but private sector as well should adopt Blue Ocean Strategy in their business and services. It is also developed with the intention to motivate the private sectors and industries to create new demands by venturing into areas of greater potential. Moreover, Blue Ocean Strategy is means for competitive advantage, battled over market share, and struggled for differentiation.
3.2 NATIONAL BLUE OCEAN STRATEGY (NBOS) IN GOVERNMENT SECTOR
In government, the model Blue Ocean Strategy (BOS) is called National Blue Ocean Strategy (NBOS). Through this, over 80 ministries and agencies are collaborating to formulate and execute creative blue ocean strategy initiatives that are transforming the country. Several programme has been launched in a process of transformation with used of NBOS such as the Government Transformation Programme (GTP) and...