Bizland Case Essay

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CASE STUDY ANALYSIS: BIZLAND INC. 1. Situation Analysis The case explains the past, present and the projected future of a provider of online resources for small business called Bizland Inc. It is founded by Ravi Agarwal, who had a failure with his first start up. From that failure he learned the market of e-commerce and the customers clearly and launched Bizland Inc. Mr. Ravi identifies a growth oriented market where Bizland has an option to grow and diversify their business in future. Small business in US market is increasing, so the scope for growth is high for Bizland. As an initial step towards their growth, Bizland is hiring a CEO. 2. Identification of problem Primary Problems 1. CEO and other senior executive staffing Secondary Problems 1. How to expand the office space appropriately? 2. How to raise equity? 3. Character Analysis Ravi Agarwal Ravi Agarwal founded Bizland Inc. in 1997, which was his second venture in six months. Before Bizland he started one online website selling movie videos, which was closed down before its planned debut. But Ravi is confident about the success of Bizland and he is trying for the same. Strengths  Experience in e - commerce  Good ideas for diversification (services)  Learnings from the previous mistake  Confident about the future growth  Dynamic Weaknesses  First venture was a failure  Behaviour of changing business strategies  Bad management of cash CANDIDATES NAME STRENGTHS WEAKNESSES MICHAEL SPEER  Good educational background  Experience in vendor finance business  Direct marketing experience  Exposure to business to business model  Experience in equity raising is low ROBERT BARBERS  Excellent and strong educational background  Political consulting experience  Worked with reputed companies.  No experience in B2B, distribution and equity raising. SANJAY GUPTA  Good

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