Panera Bread is a company with distinctive and effective concept and strategy which has given them a competitive advantage over its competitors in the submarket industry. Panera Bread’s strategy includes providing specialty bakery and café experience to urban workers and suburban dwellers. They specialize in fresh baked bread that made with quality and detail, made to order sandwiches, custom roasted coffees and other café beverage. Panera Bread has unique style to its menu, café design, inviting ambience with the decoration of its café locations. Panera offers their customers the chance to come in the café to order breakfast, lunch, daytime and the “chill out”- time between the breakfast and lunch and between lunch and dinner.
Two Businesses on your Doorstep This newspaper article gives you an insight into the world of two businesses that you know well. However you may not know about these businesses backgrounds. Greggs is a chain of bakeries selling a range of freshly baked bread, pastries and cakes. They also sell a selection of sandwiches and drinks. Greggs is a national business and is the largest bakery chain in the UK with 1,671 outlets.
Entrepreneurial Leadership Yashiqua Jenkins Prof. Victoria Figiel BUS508 –Contemporary Business Strayer University October 28, 2012 An idea is all it takes to ignite the process to start a business. To find a need of the people for a particular product or service and expand on it in order to make a profit is what many entrepreneurs do to start their company. A perfect example is the formation of Five Guys Burgers and Fries by the Murrell family. Their desire to focus on providing the consumer with quality burgers and fries have led them to be very successful in a short amount of time. This paper will determine how Five Guys’ philosophy sets it apart from other fast-food chains.
Panera Bread is one of the leaders in the food away from home industry. Panera has over 1,000 bakery-cafes open in over 35 states. The company is continuing to make efforts to expand the growth, profitability, and experience customers partake in – in order for the company to execute the perfect and unique strategy to make Panera a success. Strategy Panera partakes in a very unique strategy consisting of running bakery-cafés through a food away from home industry. Panera focuses on conducting a focused strategy based on differentiation by offering a unique product selection, attractive styling, and “unusually good value for the money” (Crafting and Executing Strategy, Page 9).
PANERA BREAD Current Situation Panera Bread Company is a leader in the easy casual restaurant industry with multiple café-bakeries located in 36 states, of the United States. Panera operates under the banner of Panera and Saint Louis Bread Company. Almost 400 of its 1,027 bakeries are company-operated and the remainders are franchisees. Panera Bread’s core competencies are in their market niche, offering a premium specialty bakery and café experience to suburban and urban residents. Panera’s focus is offering their customers with better than their rivals, making the dining experience so attractive to their customers will pass up their competitors in outlets of other easy casual restaurants to dine at the nearest Panera Bread A strategic issues is substitutes and threats of substitutes in Panera Bread Company’s distinctive competencies, their menu.
While evaluating the strengths of the restaurant, it is clearly their elaborate menu. On their website the company states, “The Cheesecake Factory menu features more than 200 menu selections made fresh from scratch each day — using only the highest quality ingredients — which combines to create our remarkable tastes (The Cheesecake Factory, 2013).” Their main focus is cheesecake, which they adequately supply in 30 different flavors. The variety of large proportioned dishes provided to their customers has proven to be very beneficial for this company. This attracts a large range of customers including tourists and families. It is their menu that differentiates them from their competitors.
CHIKTo have a successful fastfood joint in the market, there are several requirements that have to be met by the customers. Particular requirements are-Keeping the environment clean, children safe and happy in the playground, offering high quality coffee; Wi-Fi hotspots, and most importantly providing quality service are the keys to having a successful fast food joint. Mcdonalds and Chick-Fil-A are among the most known and popular fast food joints. Currently, people are becoming more cautious when it comes down to their diet in food meaning that the image of only selling unhealthy choices will be a severe barrel for a company to attract new customers. Between Mcdonalds and Chick-Fil-A , some may wonder , “Which is the better choice?”.
Usually, one side of the truck is the cold side with the display case filled with ice, and sandwiches, cold drinks, fruit, and anything else that requires refrigeration would be located on that side. The other side of the truck would likely be equipped with Dunkin’s wide variety of flavored coffees, and warming oven to keep heated breakfast sandwiches ready to serve. The catering truck is a full service kitchen on wheels. This type of Dunkin’ catering truck is manned by three to four employees. One employee may handle the customers in line, collecting money and passing orders to those inside that are doing the cooking and packaging.
Franchises allow individual owners to leverage a well-known brand name and benefit from the purchasing efficiencies and operational expertise of the franchiser. Franchise agreements generally cover a specific geographical market and outline restaurant operating requirements, such as hours of operation, menu offerings, and pricing. Annual sales average is $694,000 for a QSR franchise, according to the National Restaurant Association (NRA). In QSRs, customers generally order and pay before eating. While most QSRs are fast food restaurants, QSRs also include fast casual restaurants, which offer higher
This makes an indoor mall like Woodfield Shopping Center an attractive place to shop or just stroll around, and also to dine. The mall has two stories, and is artfully decorated for visual pleasure. Each year, about 26 million people from all walks of life visit Woodfield Mall for the shopping experience.2 Obviously, a good portion of visitors dine in at one of the restaurants in the mall. Industry Analysis Although the restaurant business is highly competitive, the modern lifestyle means that people living in big cities like Chicago will always seek restaurants for convenience and pleasure. People nowadays have