I believe that many teenagers do not have sufficient fibre in their diet, the older age group will be more health conscious of their weight and health, the lower range of target audience will be attracted by the golden star shaped cereal and its fun shape. Pest Power is used by all children within the target range so using an eye-catching and persuasive marketing campaign would be necessary in order to hook the buyer. Their parents would mostly agree that it is healthy; it is free of sugar and any artificial additives, whilst adding necessary vitamins naturally to a child’s diet. In addition it would make a good alternative for children
The decision process for Kellogg's Boost might be that parents might purchase this product, as a customer, for their teen youngsters to consume. Parents can purchase these as a breakfast dish or as a snack for the duration of the day. The amassing of customer base might be around schools, colleges and universities. This is because the products target market is for teens and youthful adults. In the event that this product was based around nurseries or primary schools, there might be a decrease in the sales of the product.
Dr. Linda Van Horn, PhD, RD (2005), professor of preventive medicine at Northwestern University agrees: You can raise a child to enjoy healthy eating and to be selective about food choices. Habits developed in childhood will hopefully last throughout their lives. With the right guidance and nutrition education, children learn to prefer healthy foods such as carrots and raisins or cereal as snacks, for example. Children who develop healthy eating habits early in life are less likely to have weight problems in the future. Here are some ways to help children develop good eating practices.
Before they counted as 1 whole serving of vegetables. Researchers at Cornell University's Center for Behavioral Economics did a study that influenced children to make healthier choices when picking food from the lunch line. These influences were things like, “attractive or fun names” for vegetables and using verbal cues for offering fruit in elementary schools. Cornell also created “smarter lunchroom” strategies that the USDA had incorporated into the guidelines for school cafeterias. The strategies from this project are to increase the “convenience and attractiveness of the fruits and vegetables offered” in a visual aspect.
When a family goes out to eat out at McDonalds, they buy meals that are extremely over portioned or "meals that can easily make up to half of their recommended daily intake of calories"(Brownlee 1). Restaurant's commercials appeal to the much younger generation. It makes them want to go eat there and usually get the toy that comes along with that Happy Meal. That's where parents need to step in and say no, instead of giving in and taking them to go eat since it's an easier option. According to David Barboza, author of "If You Pitch, They Will Eat", "increase in food marketing to children has closely tacked their increase in weight"(5).
Web. 09 Oct. 2011. <http://gastricsleevesurgery.teddyliu.com/>. * "Is Your Family Eating Too Much Salt?" Alliance for a Healthier Generation: Combating Childhood Obesity by Creating Healthy Schools, Empowering Youth Leaders, Healthcare, Healthier School Food and Beverages.
Along with the reason for childhood obesity, this source explains solutions to childhood obesity. This source is mainly focusing on informing the audience about childhood obesity. This source contributes everything from genetics relating to childhood obesity to everything in society causing it. I used this source to show parents who breast feed chose a healthier option for their child than those who formula feed, and explained why. This source is very informative about the topic of childhood obesity.
Both very valid arguments and we will begin to see why during this passage. The first major aspect of this article is why it would be a wise choice to remove unhealthy drinks and snacks from school vending machines. Tom Vilsack states in school is where these children consume half of their daily calorie intake. Schools are promoting unhealthy lifestyles to our younger generation. Vilsack feels by reforming and changing the school meal menu into healthier choices that it will in fact ensure a more nutritious and healthy effect on children.
Not only that it also go far to let the target audience know how helpful and healthy it will be for the human body and the nation as a whole. Last but not the least is the logos which is the appeal to your intellect showing you how you can do something new with bacon that you had no idea about as a single mother, family or restaurant owners who wants to try new dishes and meals. It also give you the break down of the recipe, how it needs to be cooked and how healthy it is for the body. The bacon pie ad has a lot of emotional appeal to its target audience because majority of American’s loves pie but is afraid to gain weight, therefore this ad has a lot to show its audience how to prepare it without you stepping out from the comfort of your home and also give you nutrition benefits such as not gaining weight and not dyeing early but to live strong for your self and for the
Encouraging children to exercise daily will also go a long way towards alleviating negative symptoms. The First Lady, Mrs. Obama, has developed a program geared towards raising a healthier generation of youth called “Let’s Move” (2013). It recommends that children get about 60 minutes total of moderate to vigorous activity daily. The site documents the U.S. obesity epidemic and has a fully interactive menu for to be used by parents, teachers, and health practitioners. The site covers nutrition, fitness, and a simple guide to success towards creating a healthier