Berger And Bordo

487 Words2 Pages
Berger and Bordo John Berger writes “Ways of Seeing” and it equally matches up with Susan Bordos “Hunger as Ideology”. Berger uses examples of paintings and pictures while Bordo uses advertising. “Seeing comes before words. The child looks and recognizes before it can speak.” Everyone is quick to look at an image and infer what it’s about before reading the captions. Berger like everyone else is quick to judge. The way people view things is affected by what they know or what they believe in. In “Hunger as Ideology” bordo looks closy at ideas and images from the past to the present. Bordo focuses on gender identity in advertisements. The differences in advertising towards men and women. Truck commercials are mean and tough, sedan commercials are about safety and comforbility. In the beginning of John Berger’s “Ways of Seeing” he focuses on the cultural presence of the difference between men and women. He argues that a mans presence in the world is about their potential and what they can do, but a woman’s presence is related to her self, not the world surrounding, their isn’t potential represented. Its shown what can be done to her not by her. He represented the fact that women are always self conscious and that she’s always aware of every action ahe performs knowing they are measured in he eyes of men. Berger also analyses European art. They first depiction of a women discussed by Berger is that of eve from the story of the garden of Eden. Berger basically says she isn’t naked for herself but naked for the viewer that notices her. Bordo reveals her effort to describe and discuss the eating habits and behaviors of man and women. She unmasks the ‘hidden’ messages by media and our society. She talks about the pressure put of women in the Victorian age. Bordo examines societies ways of forcing the idea of the ‘ideal women’ through commercials, advertising, and
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