This type of communication within B&M is probably the most important as it is the most common type of communication used and is vital in making sure that important business deals can be made and so customers and clients feel secure and can create an understanding with the company. With verbal communication one of the types of information that is given through this method is customer advice. Customer advice is used in verbal communication as it is the most effective, and the easiest way to give a message to a person in the company. Things like showing a customer a product or explaining to them the features of a product are used in this, the purpose of verbal communication within B&M are to convey information on the simplest and most efficient format when required and when it is best suited. And the purpose of helping customers get information on the products is to make sure they have the best understanding of what they are purchasing and that it is good for the companies reputation of creating an honest and helpful image that customers can rely upon when purchasing from.
Finally, I feel that Starbucks strategic plan to maintain an effective and profitable workforce stems from the extraordinarily diverse compensation and benefits package it offers its partners and management team. Starbucks offers a plethora of benefits, perks, and discounts that are comparable if not better than those being offered by the competition, which has been very effective strategically in the recruitment and retaining of its best talent and continues to prove to be an effective and profitable benefit in maintain and growing the careers of its diverse
Ford Motor Company could also create a specialized sales team who deal directly with the customers. When dealing with distributors, wholesalers, resellers, consultants, and agents always remember that these are the customers of Ford Motor Company and treat them as such. Building a genuine and respectful affiliation with them allow an even stronger marketing program, maximizing all those connected revenue in the process (Moderandi,
Notifying potential customers through advertising and promotional sales provides current sales of products and increases the future success rate for the company. Marketing not only attracts potential customers into the business, but it also is the building blocks for creating a good reputation. Starbucks successfully has created good relationships and a strong reputation with their customers because of their marketing strategies. Their marketing strategies have also allowed them to remain at the top of their competition in the coffee industry and gave them the opportunity to continue to create new products for their
Each candidate should have a clean driving record and possess excellent customer service skills. Maintaining a professional image is crucial, as “chauffeurs are highly trained customer service representatives.” (Harrison, 2014) Some of the best ways to recruit chauffeurs is to make the company attractive through the benefits package and through the including the employee in working toward Landslide’s strategic objectives. Some of the most basic methods of recruitment are word of mouth, bulletin boards at town hall, local markets, fire departments, rescue squads, police stations, and school teacher’s lounge. The unemployment office is also a great place Landslide to begin its search for leads. Since Landslide is small, it should consider keeping its advertising budget low and focus more attention to local union, civic, and fraternal organization, and local township newsletters, instead of newspapers.
The board of directors must by law be composed of volunteers, which can be an advantage to the company. These are also internal factors that have helped the organization be successful that it will want to leverage and grow. Asset leverage; Loyal customers; Market share leadership; Diversified products. They are all the strengths of the ALL. Asset leverage allows ALL to use their best operational assets to expand their business and improve their market share.
Fast delivery is the value proposition of Dominos to its customers. This is achieved by the store locations, service of the meticulously trained employees and the ability to deliver on the promotional promises. Domino’s value proposition offered customers strong appeal and uniqueness (timely and reliable delivery at low cost). Customers valued the speed and service over the quality of the product. (Although David Brandon made significant improvements in the quality of the product during his tenure as CEO.)
According to the case study and given factors, Mattel has always held a reputation of being a good corporate citizen. In 1997, Mattel had developed the Global Manufacturing Principles which is a detailed code of conduct that primarily focused on working conditions. It did not exclude the steps to ensure that the product and safety of toys being manufactured in China. Global Manufacturing Principles covered Mattel factories and those of its contractors and suppliers. To ensure that these principles were being properly executed, Mattel hired S. Prakash Sethi.
As a retailer, BB&B is value driven as they provide value to their customers. The fact that customers of BB&B continue to shop there, is revelatory to the fact that they are satisfied with the value they receive from having appropriate pricing levels for the product offerings and the customer service of BB&B. “BB&B management (as well as many retail analysts) attributes the chain’s strong sales performance to its superior customer service. BB&B is obsessive about its customers receiving a consistently high level of customer service.” These statements allude that BB&B thrives on being customer oriented. This part of the retailing concept involves retailers determining the attitudes and needs of its customers and endeavors to satisfy these needs to the fullest.
By having a healthy environment for its employees, Swift is able to achieve high standards of service. By excelling Swift’s finances could continue prospering. To reiterate that Swift focuses on its customer, everyone has a common goal; everyone enjoys their work and is