Kudler provides surveys for the consumer’s on their shopping experience which is not nearly enough. They need to conduct surveys in English as well as in Asian languages to gather as much data needed. They can also promote brand awareness by offering some samples of the gourmet foods and fine wines offered. Sponsoring certain events will also help promote business and promote their products. FJR has discussed the research with management and highly recommends that they do not open any new locations until further research has been done in other areas.
There is difficulty in determining forecast turning points that are, from increasing to decreasing sales. Opportunities and suggestions The opportunities that Kudler has in terms of technology include improved loyalty and profitability of customers, which results from various marketing strategies. Another opportunity for Kudler involves customer purchase behavior patterns. These patterns are recognized through the current system and would help Kudler refine its processes and offerings to best satisfy its valued customers. It is vital for Kudler to continue reviewing and improving its information system to ensure its appropriateness to the changing characteristics and needs of its customers.
Product development can be seen as high risk because the target market may not want to try new products but there certainly is a gap in the market for healthier fast food which could lead to them decreasing McDonald’s market share. Tim is also carrying out market penetration which involves selling existing products into existing markets. Tim’s company’s first market strategy in Canada was market penetration because it started selling coffee and doughnuts just like competitors. This has led to him planning to introduce his products into America, not just Canada. This is a good decision because the company’s overall market penetration in Canada exceeds that of McDonald’s in the US.
| Longest lasting online grocery chain. | They are only located in the New York area. | Can provide better advertising of the company to the potential customers. | When stores put the exact same items or products on sale. | ANALYSIS VIA PORTER’S FIVE FORCES MODEL The threat of new entrants in the online grocery business could lead to the company having to lower their prices and also, may have to lower their delivery fee just to compete with the newer companies that are trying to start out in the online business.
Comparison of Different Techniques Used By Cadbury and Coca Cola Strategies for growth | Cadbury | Organisation 2 (Look at what you done in P1) | Market penetration | Cadbury’s does their market penetration by identifying the different groups of people who may be interested in buying the different products that Cadbury’s offer. | Coca Cola does their marketing penetration by targeting new markets because of the non-alcoholic beverage market has a limited expansion therefore Coca Cola advertises its products by looking at different markets and penetrating them using the existing products. | Market development | Cadbury carries out its market development by introducing new products such as their afternoon snacks, Cadbury can’t try to tackle dietary issues because of the raw materials which is coco nut to make chocolate products. Cadbury needs its raw materials in order to retain its consumers. | Coca Cola carries market development by introducing new types of Coca-Cola in their market by catering the needs of the market such as dietary needs.
Additionally, a marketing firm to conduct a study of feasible products to add in the stores is advisable to get an external opinion and consolidate a strategic plan to increase the number of stores. This study needs to include other states besides California, perhaps as mentioned in the strategic plan the states of Florida and New Jersey are good prospects. Considering states like Arizona, New Mexico, and Texas also offer a good market to explore (Luis Heredia, personal opinion). If going out of California, KFF needs to segment the market intended to research. Income and lifestyle represents possibly the starting point to analyze, considering low income persons do not generally buy gourmet food or imported wines and cheeses.
Mission: To maintain a dominant position within the Russian market c. Vision: Ice cream from Ice-Fili on every kiosk and dinner table Currently there is no clear target, but a target should be set in order to know where you want to go. A 2% market share increase is a good starting point. They should maintain their dominant position and expand upon it by pursuing their vision. Now let’s take a look at Ice Fili’s current business model. Business model canvas (Osterwalder) Ice Fili’s business model is typical of a product manufacturing company as seen in detail on the following page.
First, additional workers were hired to keep up with the high demand of orders. The high demand has lead to a cash flow and capacity problem. Secondly, they have been approached by a national supermarket chain that would like to put all four cakes made in their stores. I feel that this is a good idea as the company name is being marketed (additional outside orders) if the proposal is agree upon to supply the supermarket. Last, a national restaurant chain would like to sell McGee Cakes in its establishments without using the brand name.
The consumers will benefit by obtaining the quality goods Kudler provides as well as customized promotions based on personal shopping patterns. Tracking the shopping patterns of the customers will help develop a marketing strategy for Kudler. This strategy will allow Kudler to offer certain products at times when an increase in demand has been determined by shopping trends. Kudler will also benefit from this program with an increase in revenue and a more stream lined business process. This program will keep track of individual customers purchasing behaviors, which will allow Kudler to know how much of a certain product to stock.
If we stay stuck in numbers from 2001, while the strategy may be sound, inaccurate statistics will lead the company down the wrong path. One cannot perform research and make marketing recommendations without addressing the actual company itself. On November 14, 2007 Cadbury Schweppes made the announcement it would de-merge the beverage holdings within its company and form Dr. Pepper Snapple Group (ElAmin, 2011). This move will allow each segment, the confections and beverage sides, to focus exclusively on their own core products rather than spreading resources between the two large product markets. In 2008 the company was #1 in the flavored carbonated soft drink market with six products being in the top ten (Dr Pepper, 2009).