Strategic Analysis of Ben and Jerry's Homeade Inc. INTRODUCTION Ben & Jerry’s is an innovative leader in the super premium ice cream industry. The company blends a commitment to provide all natural, high quality ice cream with a commitment towards social activism and environmental responsibility. This report will analyze both the company’s environmental strategy and general corporate strategy in order to identify the consistencies and disparities (if any) between these strategies and to determine whether a “green” company such as Ben & Jerry’s can sustain a competitive advantage. We will also discuss the potential impacts on the company’s strategic vision in light of the recent acquisition by Unilever. Our analysis will focus on examining the strengths and weaknesses of the environmental and general corporate strategies in light of its internal resources and external competitive and non-market forces.
Ben & Jerry’s Take Over Mission Ben and Jerry’s have three dimensions to their mission. The first referrers to their product: “To make, distribute, and sell the finest quality all-natural ice cream and related products in a wide variety of innovative flavors, made from Vermont dairy products. “ Second refers to the Economic: “To operate the wide variety of innovative flavors made from Vermont dairy products.” Lastly the Social view “ To operate the company in a way that actively recognizes the central role that business plays in the structure of society by initiating innovative ways to improve the quality of life of the broad community- local , national, and international.” Ben & Jerry’s fulfilled its mission statement through generous donation of its corporate resources such as donating 7.5% of its pretax earnings to various social foundations and community-action groups, having an all-day free ice cream appreciation day to customers and encouraged to have multiple servings, as well as using their staff to volunteer for events, social value marketing, initiated its first public equity financing to the residents of Vermont before offering on the NASDAQ. Should Henry Morgan defend the agenda of the current management team or support one of the acquisition offers? 1.
It seems that Gap understood the importance of its worker’s welfare as stated by various sources including their own research coming from the Social Responsibility Report, and outside interests such as activist investors and the United States Against Sweatshops (USAS). Gap found to better understand and to grasp the enormity of the problem it had with such things as ethical employment practices and working conditions, a complete an analysis of their factories and outlets in regard to (working) conditions was necessary. Global corporate citizenship means that companies must not only be engaged with stakeholders but are stakeholders themselves alongside governments and civil society. Since companies depend on global development, which in turn relies on stability and increased prosperity, it is in their direct interest to help improve the state of the world. When Gap Social Responsibility Report in 2004, which was unprecedented, historic and in the category of pioneer work, I think Gap demonstrated global corporate citizenship.
Herein, includes identifying the areas of purchasing the business in which negotiating with the seller, and an overview of the Gentlemen’s Top Option business explaining the advantages and disadvantages associated with purchasing the business rather than starting a new business within the same industry. Business Model and Necessary Training Gentlemen’s Top Option was established in 1996 and incorporated in Vermont, providing the finest in men salon services; which happens to be a part of their business model. In order for a business to achieve such services, the entrepreneur must understand the importance of a mission statement along with setting a healthy foundation of core values. As a growing business, GTO understands the importance of fostering customer loyalty and earning customer respect through exceptional communication, attention and customer service. GTO has also promised the customers their own uniquely run salon, with
How 10 environmental issues impact Ben & Jerry’s Geraldine Peacock Sustainable Business Practices Dr. James L. Miles Sr. April 1, 2012 One company that is making strides and showing evidence of a shift toward a world where environmental protection and business success can go hand in hand while obtaining an Eco-Advantage is Ben & Jerry’s. (Esty, D. C. & Winston, A., S., 2009) Ben & Jerry’s have been making the finest all natural ice cream since 1978. Today, Ben & Jerry’s is owned by Unilever (Unilever, 2012), and their packaged ice cream is sold in stores across the United States and in 29 other countries around the world. Ben & Jerry’s global business is managed out of their Central Support office in South Burlington, Vermont. Their products are distributed in supermarkets, grocery stores, convenience stores, scoop shops, restaurants and other venues.
Ben & Jerry’s Homemade Ice Cream Inc.: Keeping the Mission(s) Alive What are the strengths and weaknesses of the company which Ben built? We definitely want to talk about the people and organizational aspects, but please also pay attention to the finance, strategy, marketing, technology, and other functional strengths and weaknesses. Strength Ben and Jerry’s company was supported by young, energetic and experienced management team members. The company was using the 5 to 1 salary ratio which was the key source of pride, cohesion, loyalty, motivation of the staffs and long term success of the company. Company usually introduced the innovation of new flavors products to the market.
Ben & Jerry’s, Bigelow Tea and Business Intelligence This paper is the responses from group “E” case study “Ben & Jerry’s, Bigelow Tea and Business Intelligence”. In this study two companies transformed their businesses with business intelligence. Conveying valuable information to a database table that will assist companies to get a completive advantage over their competition. In the second question from our text they talk about databases. And the question is Databases are the underlying technology that allows Ben & Jerry’s to track ice cream and frozen yogurt information.
Case Analysis Form Participant Name | Muhammad Ateeb Ansari | Case Title | Iggy’s Bread of the World | Key Facts | * Bread making Company that was build on Dream and passion of Igor and Ludmilla * Healthy ethical culture towards its employee and customers was the golden rule behind Iggy’s quality * Deep connection of employees toward its manufactured goods, made Iggy’s bread exceptionally popular * Annual Gross sale upto $6 million * Upon expansion in capacity they needed someone to look after this business and look after day to day operations and decisions * McRae was hired as a strategic consultant and then given a full position as COO on recommendation of Ludmilla * Employees were not comfortable with the new management team * Founders, Nikola ad Menezes were not at ease with McRae either * McRae kept on taking decisions without consulting with Igor or Ludmilla * Mathew and Diane hired another Top manager and Ludmilla had it with McRae. * Matthew McRae presented his resignation letter and next day withdrew it | Key Players | 1. Cofounders – Igor and Ludmilla Luft (Mrs Igor) 2. COO - Matthew McRae 3. Igor Younger brother - Nikola bread enthusiast and General Manager 4.
Case 1 talks about the success of the Trader Joe, the CEO of Seven Eleven convenience stores. I will exam how his charismatic management style influences has increased job satisfaction and positive performance from his employees and consumers through the use of the Emotional Intelligence. I will then determine how he uses planning; organizing, leading and controlling to promote positive performance of his employees. Creating job satisfaction begins first by providing a positive work environment. Trader Joe provides this to his employees.
Well-known companies have already proven that they can differentiate their brands and reputations, as well as their products and services, if they take responsibility for the well-being of the societies and environments in which they operate. These companies are practicing social responsibility in a manner that generates significant returns to their businesses. Social responsibility makes a company more competitive and reduces the risk of sudden damage to the company’s reputation and sales (O.C. Ferrell, 2012). New Belgium Brewing saw social responsibility as part of a continuing process of building value.