Pros and Cons of Lowering Legal Drinking Age The United States minimum drinking age has been twenty one since the mid 1930’s. During the Vietnam era soldiers were granted rights to drink in uniform, but varied between each states while some limiting which beverages could be bought. As a result car fatalities had a significant increase in young teen drivers that were related to alcohol. Much of this was from driving to other states due to different laws. For example teens in Illinois would drive to Wisconsin simply because you could purchase alcohol at 18, but not in Illinois.
Observe: the millers lite took the sales of Coors light. Speciality beers only hold 12% of the total market. Specialty beers sold the most: in 2012 central with 39 million least east Labbat Ice has been increasing in sales by 8.8 million in the 4 years. Not available in the east. Top brand is microbreweries 39 million out of the 86 million Signature cream ale has been selling one million or less.
The energy beverage companies are targeting same group of people as Red Bull and it is hard to make significant increase in profit. To make more profit companies should target diverse types of consumers to differentiate your company from the other companies in the same branch. The heavy consumers of energy beverages are consist of males between 12 and 34 ages. In this market is high brand loyalty which means that average consumer is limiting his/her choice to only 1.4 different brands. The convenience stores and supermarkets are the dominant off-premise retail channels for energy beverages.
Nonetheless, as evident by the recent management appointment, Hawaiian Punch is a product that has a high focus of interest from the company since it has a good growth potential given its recent performance of 7 percent annual sales increase over the last few years. Cadbury Schweppes had created about eleven different Hawaiian Punch flavors. Despite its efforts, the original “Fruit Juicy Red” remains the most popular by a significant margin. A recent consumer purchasing study shows a relatively poor customer awareness for the other ten flavors of the product. Hawaiian Punch currently has the unique position of having two distinct manufacturing, sales, and distribution processes.
The popularity of internet music distribution has increased and in 2009 more than a quarter of all recorded music industry revenues worldwide are now coming from digital channels. [12] However, as The Economist reports, "paid digital downloads grew rapidly, but did not begin to make up for the loss of revenue from CDs. "[9] The 2008 British Music Rights survey[13] showed that 80% of people in Britain wanted a legal P2P service, however only half of the respondents thought that the music's creators should be paid. The survey was consistent with the results of earlier research conducted in the United States, upon which the Open Music Model was based. [14] According to Nielson Soundscan, by 2009 CDs accounted for 79 percent of album sales, with 20 percent coming from digital downloads, representing both a 10 percent drop and gain for both formats in 2
Newly-legal drinkers often purchase alcohol for their underage peers, creating a "trickle-down" effect. [34] Surveys show that the most common source of alcohol among 18- to 20-year olds is their 21- to 24-year-old peers. [35] MLDA 21 helps prevent underage binge drinking by making it harder for people under 21 to obtain alcohol. Binge drinking peaks among 21- to 25-year-olds at 45.9%, while the binge drinking rates of those aged 12-13, 14-15, 16-17, and 18-20 are 1.5%, 7.8%, 19.4%, and 35.7% respectively. [23][36] MLDA 21 exerts valuable social pressure on potential underage drinkers.
Ryan Witt Doug Peterson ENC1101 December 5, 2014 The Soda Ban Act With portion sizes at chain-restaurants skyrocketing 457 percent over the last 20 years, it’s not hard to believe that in 2030 an estimated 42 percent of Americans will be obese. Statistics like this are what began the Soda Ban’s evolution. In the efforts to “help people help themselves by simply saying ‘No.’” as Nadia Arumugam would say, the soda ban restricts or puts a limit on the size drink Americans can purchase at most food franchises. However, will restricting the public of what they desire ultimately control the consumption of sugary beverages? The world can only advance through education, thus the Soda Ban’s restriction on sugary drinks contributed towards a
Opportunities: -Expand into different regions blue collard segment- Expand into new market segments in East Region- New products- Female- “First Time Drinkers” Threats: -Aging core- customer segment- Major Domestic producers- light beer- Second tier domestic producers- Wine and spirited drinks companies- federal excise tax rate, increase in national health concern MMBC’s competitive advantage is the companies unique brand equity. Mountain Man Lager is distinctive because of its’ bitter flavor and slightly higher-than-average alcohol content. The company has made a profit since 1925 until 2005 about 80 years by having a loyal core customer base and building on its brand equity. It is sustainable as long as they keep or increase their core customer market without jeopardizing the brand image. The company’s competitive advantage is a combination of the Brand loyalty, core customer market, Brand Image, “Grass Roots” Marketing which is more effective in there region than competitors.
Obesity itself cannot solely be blamed on the high consumption of soda or sugary-drinks, but there is a strong correlation between the two. Boston Children’s Hospital preformed a study with 224 overweight, or obese, high school students. Half of the recipients received free home deliveries of zero-calorie drinks along with water; others received a fifty dollar gift card. According to this study, “after one year, the gift card recipients had gained more weight than those who got the calorie-free drinks” (“Getting Fat on Sugary-Drinks” 8). The evidence provided in this study concludes that soda can be a leading factor in obesity rates, and that water or lower-calorie drinks can help prevent obesity.
Alcohol is one of the most heavily consumed beverages in the United States. In 1995, the average adult drank about 36 gallons of alcoholic drinks, (or "hard liquor"). In comparison, the typical American drank about 25 gallons of milk, 21 gallons of coffee and 47 gallons of soft drinks (Drinking Habits). In studies through the 1990s by the Harvard School of Public Health, the percentage of college students who reported binge drinking within the previous two weeks remained steady at 44% (Update: Alcohol Issues). If the age is lowered, young adults won't binge as often making it safer and not something that's done to be “cool”.