First, offering to purchase on the website will gain more attention from customers because of the convenience of time. Time plays a huge role in customer’s experience, for that reason customers will gain the easy of buying products online at Kudler Fine Foods. Additionally, KFF can advertise the unique products and services offered added to having customers enjoy the benefit of shopping online. For instance, coupons, weekly specials, gift cards are some of the incentives that the website can offer to attract more customers’ trough the website and increase revenue. In conclusion, Kudler Fine Foods needs an effective management team to operate successfully at their best ability by allowing them to implement their knowledge and skills to improve productivity around the business.
I think it is essential that the catering service also have that standard. This will ensure that there is no profit loss from make the decision to do these services. In order for them to be competitive they focus on value added services instead of discounting and subtracting profit. Another question could be what the value of the product or service is to the buyer. Kudler Fine Foods has a competitive advantage because customers already use their facilities for parties.
The innovation strategy best aligns with Kudler’s vision in creating a competitive advantage over other gourmet food stores. From a BTM perspective the chosen strategy will allow the company to expand its catering business, introduce marketing tactics, open new locations, reduce inventory turnover, and create customer
However, more services can be added to attract consumers the best thing any business person can do is to get familiar with the country that you’re targeting. You also have to know your own country’s regulations for importing various
For Promotions, the sales and marketing department need to work together, since a good promotion of a new or existing product will bring more revenues to Kudler Fine Foods. Sales department has to come up with a group of strategic objectives that will help target the financial goals of the company as well as sales. By doing a good marketing program towards the cooking class parties that the company holds, that will bring more customers that will purchase the same products use in the party and will look around to other options that the store gives them. Now with Place Kathy already tested the waters by opening two other stores in 2000 and in 2003, and even though is a good idea for her to keep expanding, is also important and healthy for the company that she improve the actual stores like is mentioned, that way the company is better known and eventually the same customers in other regions will request the opening of a new store in their area that they will
By implementing a frequent shopper program Kudler Fine Foods can do just that. By delivering customized incentives to its customers rather than discounted items Kudler Fine Foods will set themselves apart from other markets. Kudler Fine Foods can expect to see several benefits from establishing a frequent shopper program. The expected benefits from establishing the frequent shopper program will benefit both Kudler Fine Foods and its consumers. The consumers will benefit by obtaining the quality goods Kudler provides as well as customized promotions based on personal shopping patterns.
Some cons of this alternative option is: how much the event would be, how much money the equipment would cost, how many volunteers for this event, and how much it would cost to rent a space of the commons. Our group judged that the Alternative Supermarket or Coffee Shop with using Whole Foods or Marylou’s Coffee to be the best alternative option. The reason being is because it will also be able to use the Round Up
A potential opportunity that they could explore is to utilize self-checkout terminals in their locations. Self-checkout point of sale terminals could do many things to improve Kudler Fine Foods as a retail competitor. First, it would improve their customer service as many customers prefer to check themselves out rather than having a cashier. In today’s technology environment, “…systems can be tailored to better fit any retail environment and are more focused on improving customer service rather than cutting labor costs” (Murphey, 2009, p. 1) . Even though the prime focus of these systems is not necessarily to cut labor costs, often times they can improve efficiency.
Globalization is best defined as the development of an increasingly integrated global economy marked especially by free trade, free flow of capital, and the tapping of cheaper foreign labor markets (Globalization). The company is looking forward to expand to Canada, Mexico, Turkey, Japan, and China and of course the United Kingdom (UK). In addition to this expansion, each country will have their own Music, Movies, & More website where they can purchase items if they are out of stock at the actual store. All of the websites including the United States website will also have the option of “ship to store” for customers who wants to pick up their deliveries instead of having them shipped to their house for an additional
The customers displayed the overall cost of merchandise is a bit high. They do appreciate the loyalty and bonus programs, but achieving these loyalties and bonuses should not cost so much. Kundlers foods could experience an increase in customer satisfaction if they slightly reduced the cost of their products and services. Market research is a very important part of an organization's strategy to implement expansion and variation. Part of this research must include the competitor’s strategies.