BCG Matrix Of The Bcg Matrix For Walt Disney

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THE BOSTON CONSULTING GROUP (BCG MATRIX) OF WALT DISNEY REASONING According to the requirements of the Experiential Exercise 6C, we had to develop a BCG Matrix for Walt Disney, keeping in mind the four divisions of Disney. My reasoning is as follows: Media Networks and Broadcasting as “STARS”: I have chosen Media networks unit as Stars because its growth in income is high, which is given in the case study that we had to refer to. In one of the exhibits provided its shown that in year 2006 income is $3610000000 but in year 2007 it increases to $4284000000 and market share is also high, i.e. Walt Disney owns number of diversified media channels. Studio Entertainment as “QUESTION MARK” : In my opinion, Walt Disney’s Studio Entertainment

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