Bcg Matrix Essay

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BCG MATRIX BCG matrix is an approach to corporate level strategy advocated by the Boston Consulting Group. It focuses on three aspects of each particular business unit; its sales, the growth of its market and whether it absorbs or produces cash in its operations. Its goal is to develop a balance among business units that use up cash and those that supply cash. It has 4 quadrants: 1. Stars (high market growth, high market share) 2. Cash Cows (low market growth, high market share) 3. Question mark( high market growth, low market share) 4. Dogs (Low market growth, low market share) BCG MATRIX FOR “AMAZON” Amazon.com, Inc. is an American international multibillion dollar electronic commerce company with headquarters in Seattle, Washington, United States. It is the world's largest online. The companies associated with Amazon included in the BCG matrix are given below: Amazon Fresh | Amazon Web Services | Pinzon- Private Label | IMDB | Amazon mp3 | Alexa | * BCG Matrix STARS * Amazon Fresh | QUESTION MARK * Pinzon- Private Label * Amazon Web Services | CASH COWS * IMDB * Alexa | DOGS * Amazon mp3 | * Companies and their growth: 1) Amazon Fresh: Amazon Fresh offers grocery items for sale, as well as a subset of items from the main Amazon.com storefront. Items ordered through Amazon Fresh are available for home delivery on the same day or the next day, depending on the time of the order, and the availability of trucks. The industry has grown really big and has a vast market share and sparkling growth. Amazon Fresh holds nearly half of the market share in this industry. 2) Pinzon Private Label: Amazon.com launched Pinzon in October 2005 with Bedding and

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