Barnes and Noble Strategic Plan

4452 Words18 Pages
Barnes & Noble Strategic Plan Randy Sickmier STR/581 June 27, 2012 Chris Robus Table of Contents Table of Contents 2 Executive Summary 3 Company Background 4 Corporate Mission, Vision, and Values Statement 4 Environment Scan 6 Strengths 7 Weaknesses 8 Opportunities 8 Threats 8 The Remote Environment 9 The Industry Environment 9 The Operating Environment 10 Implementation Plan 10 Implementation Objective #1 10 Implementation Objective #2 13 Organizational Change, Key Success Factors, Budgetary Forecast 15 Recommended Strategy 16 References 17 Executive Summary Barnes & Noble (B&N) has been a profitable bookseller for more than 100 years. The company has made a successful transition into ecommerce by selling e-content, gifts, games, and the Nook e-reader. B&N faces strong competition however, not only from traditional rivals Amazon and from Books-A-Million, but also big-box stores such as Wal-Mart, Target, and Costco. The variety that the big-box rivals offer has led B&N to diversify its product line. The company’s vision statement points to broader sales purpose, “As digital and online sales accelerate, Barnes & Noble remains well positioned to gain a significant share of these exciting new markets.” This vision takes B&N away from its core competency of bookselling. B&N must return to bookselling as its first goal, and ensure alignment at every level of the corporation. Bookselling must be stated first in all communications. The B&N of today traces its roots to a single bookstore. The sales of physical books and eBooks will give the company its greatest competitive advantage in the years to come. B&N can have a successful future by focusing on bookselling,

More about Barnes and Noble Strategic Plan

Open Document