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Banyan Tree Sustaining Global Expansion Essay

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Below is an essay on "Banyan Tree Sustaining Global Expansion" from Anti Essays, your source for research papers, essays, and term paper examples.



Banyan Tree: Sustaining Global Expansion
Wilbur Sarmiento
Managing Service Operations in the Evolving Business Environment
Course Number: M921
Faculty: Michael Stutler
Glion Institute of Higher Education
Word Count: 3007

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Statement of Authorship
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I certify that this assignment is my own work and contains no material which has been accepted for the award of any degree or diploma in any institute, college or university. Moreover, to the best of my knowledge and belief, it contains no material previously published or written by another person, except where due reference is made in the text of the work. I also understand that under no circumstances should any part of this assignment be published, including on the internet, or publicly displayed without receiving written permission from the University.  
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Signed
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Student number: E00041067   Name: Wilbur Sarmiento
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Executive Summary
Romance, intimacy, luxury, and rejuvenation are the essential ingredients of Banyan Tree founded by Ho Kwon Ping. Its first property opened in 1994 at Phuket, Thailand after it has been revived from the toxic waste of a previous tin mine within the area. Branding rather than overall cost leadership was embraced along with corporate social responsibility. Banyan Tree Spa became part of its guest’s experience in healing the mind, body and soul. Because of its service philosophy, Banyan Tree quickly expanded and ventured in the global hospitality arena.
As Banyan Tree was more for the luxury travellers, it later opened a new brand which targeted a more main stream market, the...

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