Balanced Scorecard For Telecom Industry In Pakista

13066 Words53 Pages
Table of Contents 1.0. Introduction 3 1.1. Background 3 1.2. Balanced Scorecard 4 1.3. Aim of the Research Study 6 1.4. The Telecom Sector in Pakistan 7 2.0. Structure of Thesis 9 3.0. Literature Review 10 4.0. Theoretical Framework 16 4.1. Financial 17 4.2. Customer 18 4.3. Internal Business Process 18 4.4. Learning & Growth 19 5.0. Data Collection 20 6.0. Findings & Analysis 21 6.1. UFONE 21 6.1.1. Company Introduction 21 6.1.2. Company Interview 22 6.1.3. Balanced Scorecard for Ufone 23 Table 1: Balanced Scorecard for UFONE 24 6.2. TELENOR 25 6.2.1. Company Introduction 25 6.2.2. Company Interview 27 6.2.3. Balanced Scorecard for Telenor 27 Table 2: Balanced Scorecard for Telenor 28 6.3. MOBILINK 29 6.3.1. Company Introduction 29 6.3.2. Company Interview 30 6.3.3. Balanced Scorecard for Mobilink 30 Table 3: Balanced Scorecard for Mobilink 31 6.4. WARID 32 6.4.1. Company Introduction 32 6.4.2. Company Interview 33 6.4.3. Balanced Scorecard for Warid 34 Table 4: Balanced Scorecard for Warid 34 6.5. TELECOM INDUSTRY 35 6.5.1. Industry Stage of Life Cycle 35 6.5.2. Financial Perspective 35 6.5.3. Customer Perspective 37 6.5.4. Internal Business Process Perspective 38 6.5.5. Learning & Growth Perspective 39 6.5.6. Balanced Scorecard for the Telecom Industry 40 7.0. Recommendations 42 8.0. Conclusion 43 9.0 Limitations 43 References 45 Appendix 49 Exhibit 1: The BSC as a Strategic Framework for Action 49 Exhibit 2: The BSC provides a Framework to translate a Strategy into Operational Terms 50 Exhibit 3: Teledensity of WLL/ Cellular/ Fixed Sector 51 Exhibit 4: Cellular Subscribers Growth 51 Exhibit 5: Foreign Direct Investment in Telecom Sector 52 Exhibit 6: Financial Themes 52 Exhibit 7: Market Share of Telecom Operators 53 Exhibit 8: Subscriber Mix

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