B120 Tma 01

1017 Words5 Pages
TMA 01 - Part 1: - Part A:- Having analysed this case study, I have identified potential issues, primarily relating to the external environment which, I believe, has had a greater detrimental impact on the business than any other factors. Using the STEEP analysis model, I have outlined these factors under 5 headings; Sociological, technological, economic, environmental and political, to try to surmise the key reasons for the companies woes. Sociological:- * High turnover of new staff * Wildly varying standards. Lack of consistency and a loss of control over key established standards of practice. Technological:- * Outdated fixtures, fittings and shop equipment. * Popularity of sleek, modern coffee shops, e.g, Costa, with free Wi-Fi etc. Environmental:- * Social trend toward healthy eating. * ‘Green’ principles of customers today. Economic:- * The recession, spending has dropped, particularly among the elderly customer base of the chain. * Increasing competition which the Lodge has failed to keep up with. Part B:- An ideal model to use for understanding the range of issues involved here is the SWOT model. By analysing the strengths, weaknesses, opportunities and threats facing the business, we can identify key areas of improvement whilst acknowledging the positive points and working toward improving all areas. Strengths:- Focus on consistent quality throughout the brand, although less prominent now, is a great strength, one poor chain can have a detrimental effect on the business. The implementation of ‘mystery diners’ is a useful method of encouraging staff to be at their best. Returning, loyal customer base, although low spending, as a brand we must endeavour that every customer wants to return. Weaknesses:- Falling standards throughout. The increasing autonomy given to chain managers was a bold move,
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