Daniel Resultan Professor Steve Fried English 151 1837 16 March 2012 Cupid’s Scent Are you a guy struggling to find the woman of your dreams? Don’t you just wish you could have hundreds of model quality females chasing you because they are sexually attracted to you? The question is how this can happen in real life. Axe advertisers help answer this questions with their commercial for Axe body spray. It’s sometimes a problem for guys when it comes to meeting women.
But the REVLON advertisement clearly conveys why their make- up collection is best. In this ad the diction used appeals to more females. The advertiser used celebrity endorsement to persuade one to purchase their product. Susan Sarandon is a well-known actress. The close up on Susan Sarandon’s face is used to show how beautiful she is because she uses REVLON.
An enormous factor that plays into the number of viewers for The Super Bowl is the commercials; they are often very entertaining and usually funny. However, these endorsements are often very sexist and filled with logic fallacies. According to Merriam-Webster Online, sexism is “prejudice or discrimination based on sex” or “behavior, conditions, or attitudes that foster stereotypes of social roles based on sex.” These “sexual connotations” (Nilsen 36; 15) are shown throughout commercials year-round, but during the Super Bowl they are especially prevalent. Sexism is often shown through language. In the article “Sexism in English: Embodiment and Language,” Nilsen observes, “Going back to what I learned from my dictionary cards, I was surprised to realize how many pairs of words we have in which the feminine word has acquired sexual connotations while the masculine word
She describes the new trend of using “bulkier versions” of past male models by big companies, such as Nike and Marlboro. The essay then examines the reality of obtaining “the beef-cake look.” Anabolic steroids were previously consumed for athletic performance but in modern society they are being used to change physical appearance. The author interviews a former body builder, Mike, who agrees that today’s men use steroids for body image. Mike touches base on the results of combining bodybuilding with steroids by stating that men seem to think they are never big enough. McClelland compares
As is the case for most viral phenomena, there are those who aren’t too keen on hip-hop Elvis’s lyrical prose. They fear that his overwhelming invectives can and will entreat harm upon his avid listeners. In spite of the schism between the lovers and the haters, Eminem has undoubtedly taken the music industry by storm; and in turn, our views and considerations. While the zealots of ‘Slim Shady’ defend his lyrics and context with phrases like ‘artistic expression’ and ‘free speech’, as made evident in Jackson Katz’s essay entitled Eminem’s Popularity Is a Major Setback for Girls and Women, Eminem’s cultural trailblazing comes with a less-than charismatic price: widespread acceptance of violence against anyone and everyone who falls within the crosshairs of his philosophy. People see this on a day-to-day basis, sometimes blatantly, other times situated behind the cleverly posed acceptances found in daily public life: Guy eyes a fetching girl and advances discretely.
It involves a lot of advertising preparation, bookings, rehearsals, drafting and most of all how to think. Walker’s need to think in such a way that will relate to the public and make them switch on when either viewing the product or watching an advert, they achieved this task very well when they used the face of Gary Lineker, a famous football player who everyone can relate to, in order to represent the Walker’s brand. When the public see an advert with him in it they automatically switch on and associate him with Walkers. Also, when Gary Lineker presents Match Of The Day, on BBC One, the viewers will think of walkers crisps – This is great as Walkers don’t actually pay Gary for producing the show but they still get promotional awareness out of it. Every where Gary goes it is promoting the Walker’s brand image.
Part Bad. That’s Man’s Essence.” The intended message of the ad appears to be that if men use Axe Essence body spray, they will attract sexy women in lingerie, and will lust for those women over their ordinary girlfriends. By being able to attract such beautiful women by using the Axe Essence body spray, men will feel better about their self image, have better relationships, appear to be more successful in life, and therefore be more happy and content. An ideological analysis of this advertisement reveals that there are unintentional cultural messages embedded throughout the ad, one such being the sexualization of women. This Axe advertisement shows the sexualization of women by emphasizing the extreme sexuality of women and how it attracts all men.
Lateef Badru Professor LeAmber Howell 3/23/12 Public Opinion Rush Limbaugh Vs Sandra Fluke Rush Limbaugh is an American talk show host who has risen to fame through his controversial on-air statements. However, though he gains popularity through his attention grabbing statements, they can sometimes land him in trouble. This is shown through his latest controversy where he upset the public by calling a woman a slut on his radio talk show. The comments he made about the woman, Sandra Fluke, could lead to problems with his advertisers as well as the station that syndicates his show. Sandra Fluke, a Georgetown University law student, was the recipient of the harsh comments from Limbaugh.
I agree with Sheets-Johnstone’s claim that “women inspire male sexual desire simply by existing.” In the twenty first centuries, targeting western culture, women are constantly examined by men based alone on their outward appearance. A woman can be reduced to only to certain body parts such as the genitalia. This is because a woman’s appearance alone can cause a male to become aroused which naturally leads to this kind of degradation. The woman as a whole is basically forgotten. Because it is common for men to behave in this manner, it is almost routine for a woman to be appeasing to a man for approval.
Sharon Wright: This applicant was considered to be one of the best due to her visionary idea. Her product saves time and valuable money instantly due to its use. During her presentation she showed confidence by always maintaining eye contact with one of the dragons at any given moment. She didn’t forget anything, and planned the scenario well. She gave a small introduction to her product, then a demonstration of how it works, followed by some facts about how much money it will save (6.8million a year), before informing the dragons that she has already found companies who would like a direct supply of her innovative idea.