Australian Salmon Export To Korea Essay

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Table of Contents

Executive Summary___________________________________________ 3
Introduction _________________________________________________ 4
Tassal ______________________________________________________ 4
Pest Analysis ________________________________________________ 5
SWOT Analysis ______________________________________________ 8
Five Forces Analysis _________________________________________ 10
Selection of Country _________________________________________ 12
Entry Mode _________________________________________________ 13
Recommended Entry Mode ____________________________________ 16
Conclusion _________________________________________________ 17
Recommendation ____________________________________________18
Reference List _______________________________________________ 21

Executive Summary
The purpose of this essay is to present key entry mode for Tassal to enter into Korean seafood market. As a result of conducting internal and external analysis which includes PEST analysis, SWOT analysis and five forces analysis, aquaculture industry in Korea can be seen as an attractive market for Tassal rather than other foreign countries because of increasing of demand for seafood based on high health consciousness and increased GDP and standard of living in Korea. There are wide ranges of entry modes to entry into new market, however, exporting is recommended as the most preferable mode for Tassal. One of the reasons is that Free Trade Agreement (FTA), which brings clear advantages over non-FTA countries, will be tied in near future. On the other hand, it is revealed that logistics problem, low perception of Tassal products and competing with bigger size competitors are significant issues which Tassal should get over to succeed in international business. To overcome these problems, five recommendations are outlined: (1) allocate capital expenditure to research Korean market and customers’ behaviour to have better understanding; (2) launching marketing...

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MLA Citation

"Australian Salmon Export To Korea". Anti Essays. 31 Oct. 2014

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APA Citation

Australian Salmon Export To Korea. Anti Essays. Retrieved October 31, 2014, from the World Wide Web: http://www.antiessays.com/free-essays/Australian-Salmon-Export-To-Korea-220417.html