At &T Vs Verizon Survey Analysis

600 Words3 Pages
AT&T vs Verizon Survey Analysis An online survey was created for the MBA candidates to take regarding what they value in their cell phone company. The survey was completed by a sample of 50 people consisting of seven questions such as “what do you like about your service provider?” and “what do you dislike about your service provider”? The information provided from the survey was collected, analyzed, and yielded conspicuous results of what customers value in a cell phone service provider company. The first question of the survey ask “Who is your cell phone company?” results output that 63% of customers use Verizon, 21% of customers use AT &T, and the remaining 16% of customers use other providers with Sprint being in the lead of that percentage sample (Avery and Jones). The iphone has been revolutionary for its contribution to both technology and the mobile device industries, being iconic for the setting the standard for the features of virtually all smart phones. In the survey, 79% of customers stated they are owners of smart phones which is a product that greatly impacts cell phone provider sales and up until recently of last year, AT&T had exclusive contracted rights to the iphone that not other cell phone service provider could sale iphones except for them. Now that services such as Verizon, Sprint have access to sales the iphone causes massive competition to AT&T sales and threats to loosing their customers. Based on the pre-conceived notions, an assumption was made prior to analyzing the survey that Verizon being the leading service provider primarily correlated to them gaining access to sale the iphone. However, according to the survey that assumption was disproven based on summarizing comments and statistics of our sample base stating that 65% of our surveyors have been with their cell phone provider company for over 5 years (Avery and

More about At &T Vs Verizon Survey Analysis

Open Document