Associations Between Food Marketing Exposure and Adolescents Food Choices and Eating Behaviors

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Ciara Liscano Ms. Vukovic Pysch 2301-04 28 March 2013 Associations between food marketing exposure and adolescents food choices and eating behaviors The current study has examined the affiliations between food marketing exposure on children and their food choices and eating behaviors of unhealthy foods such as; energy dense and poor nutrient foods influenced by how much exposure of television watched. Studies were conducted to figure out why and how to fix such a uprising problem. A survey of Australian students from the ages 12-17 was performed using a questionnaire based off the web. Questions were asked about the children’s eating habits, physical activity and behavior which data was recorded. Measures included children’s exposure to food marketing which consisted of how much TV they would watch a day, food choices and whether they have tried or asked guardians to buy a product they were exposed to on television and lastly their routine eating behaviors whether they would consume detrimental foods like fast food, sugary drinks or sweet snacks. Results further proved that on average 1 out of every 5 students watched more than 2 hours of television a day and over 2/3 would see a source of advertising for food marketing within a month, which reported asking for that product and receiving it and higher consumption of fast food sugary drinks and sweet snacks. As the student level of exposure to these advertisements and food marketing increased, so did the chances of children trying and or receiving a new product they had effortlessly seen. If we reduce time spent watching commercial and food advertising the likely hood of reducing the diets of young children is significantly higher. References Baur, A.L, Chapman, K., Crawford, D., Flood, V., Morley, B., Niven, P., Pratt, S. I., & Scully, M .(2012). Associations between food marketing exposures and

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