Assignment: a New Strategy for Kodak

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A New Strategy for Kodak Strategic Management BUS 599 March 1, 2015 Five Key Objectives for Eastman Kodak Kodak is one of the numerous organizations that have surrendered to a disruptive innovation some call the advanced partition. They were able to rebuild company after they came out of bankruptcy in 2012. In order for Kodak to expand productivity and gain a competitive edge they must focus on the business operations and functional viewpoints. This can be done if Kodak first, restructure the business model, second, individualize a commendable company, and third, enter in a binding contract with a respectable company to execute the cloud service utilizing the current Kodak plan of action. This will decrease the likelihood of the certain organization to be a contender. Imitate the plan of action over the multi-divisions to incorporate new collaborative endeavor that will deliver cloud service. It will also provide consistency in the company and backing both company’s objectives and goals while constructing a stronger drive in the business. Secondly, assimilate all software programs into the Cloud service. Cloud service, not only stores information but it also act as a Web-based e-mail services, hosted office suites and document collaboration services, database processing, managed technical and support services. While there are various Cloud services in the market that perform the same functions Kodak needs to have a niche. If Kodak were to do digital processing Cloud service this would create a niche in the market for Kodak. Once the operational aspects of the company have been addressed you must next look at the financial aspect. Financially all organizations want to get the biggest bang for their bucks. Cutting cost and investments is ways organization end to reform their finance. Selling hardware products like camera and printers are ways to cut cost.
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