Asda's Rivalry

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Competitors of Asda Tesco: Tesco and Asda are major rivals; they compete with each other on everything. This is mainly because both stores sell very similar products and the way in they promote their products is very alike. Both businesses compete with each other on product, price, marketing/promoting and customer service. Product/Price: Similarly to Asda, Tesco also sell a wide variety of products consisting of electrical goods, groceries, toiletries and clothing etc. Tesco has their own clothing range called F&F which is similar to Asda’s, George range. Within their clothing range, Tesco sell children’s clothing, teenage clothing, women’s clothing and men’s clothing etc. as both their products are similar, it makes the quality of the product and the price of the product seem similar. From my viewpoint, the quality of the products seems equal and it all depends on your own choice. It is mainly personal preference. I think this because it is highly likely that the products are made in the same factory so the idea that one store sells products of better quality than another store seems psychological. Tesco doesn’t compete for price. Their products tend to be much more costly than Asda’s, for instance, they sell KP Hula Hoops- Original (7x25g) for £1.00, whereas Tesco sell exactly the same product for £1.67, currently on offer 3 for 33.50, which still cots more than Asda. This saving of 67 pence may not seem like much but the total sum of the price difference is very large, also when customers do their shopping, these small savings are very effective and save them quite a lot of money. Another example of this is Warburtons Medium Sliced Wholemeal Bread (800g), Asda offers this at £1.20 or 2 for £2.00 this is much cheaper than Tesco, who sell just one for £1.35. If customers just buy one they will receive a bargain of 15pence and if they buy two they will

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