In 2004, by acquiring Safeway supermarkets, Morrisons is a UK company engaged in the business of food and grocery retailing with 425 superstores across the UK, an additional ₤400M of annual turnover (2009). The case study introduces about Morrisons managing operation style. The significances of operation’s performance are quality, speed, dependability, flexibility and cost. They are in reality a whole bundle of separate things and allow operations managers to understand the requirements of the market. The first performance objective of Morrisons is quality.
特易购超市的战略管理：佩泰尔分析，波特的五力分析，关键成功因素，SWOT分析，价值链分析，Tesco的战略选择，核心竞争能力和文化网络。 Strategi c Management of TESCO supermarket: PESTEL analysis, Porter's 5 Forces analysis, Critical success factors, SWOT Analysis, VALUE CHAIN analysis, TESCO'S strategic options, Core Competences & Cultural Web. 我简介 I INTRODUCTION 食品和饮料零售界代表在英国规模最大的行业，为300多万人民在初级生产，制造和零售的就业机会。 The food and drink retail sector represents the largest industry in the UK, providing employment for over three million people in primary production, manufacturing and retailing. 2003年零售占9％的国内生产总值（Datamonitor公司，2003年）。 In 2003 retail accounted for 9% of gross domestic product (Datamonitor, 2003). 近年来英国超市受到更严格的供应商对他们的待遇尤其是自有品牌产品，但供应网络的发展战略已经在过去十年中的大部分超市战略的组成部分。 In recent years UK supermarkets have come under increased scrutiny over their treatment of suppliers, particularly of own-label products, yet the development of strategic supply networks has been an integral part of most supermarket strategies for the past decade. 该报告将提供以下的超市公司，特易购与外部环境分析的重点，洞察和公司的分析资源，能力和文化。 The report below provides an insight into the supermarket company, Tesco, with emphasis on its external environment analysis and company's analysis of resources, competence and culture.
At a recent senior management meeting the business strategic plan was developed, from which you now need to develop a performance plan for your sales team. You also need to remember the ongoing team requirements as well as those new requirements brought about by the strategic plan. In essence, the strategic plan states that, over the next 12 months, the organisation is aiming to: Increase turnover by 30% by: ◦introducing 20 new products including a range of six health lollies that have added nutrients Build market loyalty by specifically targeting tweens as customers by: ◦designing new packaging specifically designed to have greater appeal to the 7–12 age group ◦introducing a club membership for tweens that gives them free gifts for purchases over specific amounts Increase efficiencies by: ◦increasing average customer sales from $4 per person per visit to $6 per person per visit ◦purchasing and installing a new computerised till aimed at tracking sales by each salesperson Your task is to: 1.Define the sales team goals for the next 12 months. Ensure that they are SMART. 2.Define the KPIs and standards for each goal.
Sainsbury’s Background information Sainsbury’s is the UK’s longest standing major food retailing chain which was founded in 1869 being established as a partnership when John Sainsbury’s and his wife opened a store in Holborn, London. Selling fresh foods then later expanding into packaged groceries like tea and sugar. Today Sainsbury’s has 1,200 super markets and convenience stores employing over 161,000 people. Sainsbury’s was the largest grocery retailer in 1922, as 1995 came, Tesco became the market leader and Asda became the second largest putting Sainsbury’s in third place. Ownership Sainsbury’s PLC is a Public limited company which means that they have their shared bought and sold on the stock exchange.
They also claim to benefit local communities by encouraging retail revatilisation in previously run down areas thus creating new jobs. However in reality the market power of supermarkets, enables them to affect prices and dominate advertising, producing an environment in which independent shops and stores cannot compete and thrive. As a result 2000 independent local grocers are closing each year, conversely the big four supermarkets have doubled their number of stores (Federation of Small Businesses, cited in Allen, 2009, p.74) Hence by dominating food sales, supermarkets take away consumer choice to shop in traditional establishments such as greengrocers and butchers. Journalist Joanna Blythman has highlighted Dundee in Scotland as representative of changes occurring in UK city centres (Blythman, cited in Allen, 2009, p.74). Her investigations show a fraction of local traditional grocers remain, however there are four Tescos, two Asdas, one Morrisons, one Sainsbury’s,
Strategy Analysis of ALDI Executive Summary Aldi is a global retail giant that was established in the year 1914 with a small retail outlet in Essen (Germany), but it eventually grew to become one of the biggest names in the retail business. Today, the company owns over 9000 stores across 18 nations, and has a significant turnover of Euro 50 billion. The company's exceptional performance, amid intense competition, and even at the time of economic downturn, makes it worthwhile to understand its business strategies, as well as its competitive position in the market. This paper aims to critically analyse Aldi's strategies, and the resulting successes, it has achieved or likely to achieve. The paper also investigates its strategic shortfalls, through theoretical under-pinning.
Financially these figures should also prove impressive to potential shareholders in superstyles plc aiding the funding for the required £200m for the proposed strategy. Being in such a cut throat market such as the fashion industry superstyles must keep up to date on new product designs and find ways to penetrate new markets, the proposal contains an element that superstyles plc will double the number of product lines by adding women’s wear, it is essential to keep up to date and fresh thinking within the fashion market and so penetrating new markets such
12 month goals: Increase turnover by 30% by: • Introducing 20 new products including a range of 6 ‘health’ lollies that have added nutrients. KPI- Sales staff to promote the companies products to clients, this includes any new product lines. KPI- assistants who make customers feel welcome, attend to their questions and needs knowledgably and promptly Timeframe- 12 months Build market loyalty by specifically targeting ‘tweens’ as customers by: • designing new packaging specifically designed to have greater appeal to the 7-12 age group. KPI- Sales staff are to target identified groups for increased sales. • introducing a club membership for ‘tweens’ that gives them free gifts for purchases over specific amounts KPI- Sales staff are to include during sales transactions or whilst
This includes a wider toe box that allows the foot to expand naturally and is 50% lighter than the traditional lightweight shoes. New Balance devotes itself to providing a high quality shoe at affordable prices to meet the demands and needs to all its customers. The shoes are made so that the consumer will get the most of out the shoe for long time and still provide a level of comfort and stability. The Minimus shoe is a new product. It has just now come on the market within the past few days.
‘Fast-fashion’ can be defined as a quick response to up-to-date luxury fashion trends in an affordable price, which meets the deeply held desires for young customers (Joy et.al, 2012). The store expansion has continued at several places, such as Denmark, the United States, Great Britain, also in several European Countries like Spain, Germany (Barman and Petersson, 2002). In order to sustain the growth rate of H&M, the CEO, in 2011, invested more stores and opened another 218 stores on the Champs-Élysées in Paris to strengthen their brand and ensure the future expansion. Following that, in the next few years, another 230 stores were established, involving 35 in China (Regnér and Yildiz, 2014). H&M has become the global leader in the ‘fast-fashion’ section, owing to its’ distinctive business approach which enhance the competitiveness.