Aqualisa Reaction Essay

862 Words4 Pages
Gregory Gilleland Mktg 640 Aqualisa Reaction Paper Aqualisa is a leading shower manufacturer in the UK market that is faced with very weak sales on an innovative shower technology and fears that if volume does not pick up soon, the product will look like a failure and/or competitors could catch up. There are two main issues when it comes to showers; low water pressure and temperature change. Throughout time, shower technology has addressed these issues with electric showers, mixer shower valves, and integral power showers. All of these have their respective flaws, if not in function or reliability, then in appearance or the inclusion of a bulky white box which makes them less attractive to consumers. Another thing to consider in the development of new showers is the ease of installation by plumbers since they often recommend products they know how to install. Sales and brand strength can greatly be impacted with the support of most plumbers. The Aqualisa Quartz shower addresses all of these issues. For consumers, it allows the thermostatic mixing valve and pump to be stored remotely so there is optimal water pressure and temperature without cosmetic disgust. Additionally , because only a couple holes need to be drilled, and there is flexibility in the placement of the processor, plumbers could now install this unit in less than half the time of other showers. Additionally, consumers would incur less repair costs over the long repairs. The technology is a perfect match for what the shower market is demanding, however Aqualisa’s sales just aren’t showing it. Furthermore, Aqualisa just can’t seem to develop the brand recognition that Triton has in the U.K. To address the sales issues, Aqualisa needs to address its marketing and targeting customers and plumbers would be the ideal segments . Developers are too price sensitive for new technology and they don’t want
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