[pic] IPHONE 3G/ 3GS MARKETING PLAN By Mehrdad Homayunfard 41481402 TABLE OF CONTENTS: Contents Executive Summary: 1 Situation Assessment and Analysis: 2 The competitors 2 The Market 3 Trends: 3 Main product offering and issues faced: 3 Macroenvironment: 4 MARKET SUMMARY: 4 Demographics 4 Market Needs & Trends: 6 Market Growth: 6 Competition: 6 SWOT ANALYSIS 7 Product Offering 7 Keys to Success: 7 Critical Issues: 7 MARKETING STRATEGY: 8 Mission: 8 Marketing Objectives: 8 Financial Objectives: 8 Target Markets: 9 Positioning: 9 Strategies: 9 Marketing Mix: 11 Pricing: 11 Distribtuion: 11 Advertising: 11 Product: 11 Market Research: 12 FINANCIALS: 12 SALES FORECAST: 12 Break Even Analysis: 12 EXPENSES FORECAST: 13 CONTROLS: 13 Marketing Organisation 14 Contingency Planning: 14 Appendix: 14 1.0 Executive Summary: The Apple Iphone is an all in one quad band, internet and multimedia enabled Smartphone using a multi touch virtual keyboard that integrates the functions of the Ipod touch with many of the functions of a Smartphone and PDA, ie emailing and file hosting/sharing capabilities. This integration of these products from somewhat different demographic markets allows Apple to target a large market and have a large pool of customers. Apple currently as of 2009 have grown their world wide market share of smartphone to 14% and are now 8th in terms of rank of mobile handset market share. This shows a growth since 2007 of 245%. ( ABI market researchhttp://www.pcadvisor.co.uk/news/index.cfm?newsid=110260)and According to Piper Jaffrey and Katie Marsal based on survey of 500 students at 11 US colleges claim that recent surveys have shown 74% of students would purchase a phone that plays
Ethics and governance On Apple Inc. Table of Contents 1.0 Introduction 3 1.1 Laudable Decisions 3 1.2 Culpable Decisions 4 2.0 Blame 5 3.0 Standard Normative Doctrines 6 3.1 Consequentialist Doctrines 6 3.2 Deontological Doctrines 6 3.3 Virtue Ethics Doctrines 6 4.0 Standard Ethical Norms 7 5.0 Conclusion 7 6.0 Bibliography 8 Dialogue sheet |1) Identify laudable, culpable and non-culpable decisions. Rank culpable decisions and show how context makes some difference to how much | |blame a culprit deserves. | |Laudable or non-culpable (N-C) decision |Praiseworthy - if some good, or the right thing, was done (or N-C if no harm was done) | |Tim Cook wrote that any accident was deeply |every year they inspected more factories, thus raising the bar for their partners and getting | |disturbing, and issues concerning working |deeper into the supply chain, and added that they have made a great deal of progress in improving| |conditions was a cause of concern |conditions for the hundreds of thousands of employees | |Culpable decisions (mincul/midcul/maxcul) | |Culpable decisions (mincul/midcul/maxcul) |Blameworthy if some harm is done (an |Context | | |injury to the victim or to the culprit’s | | | |character; OR an offence against someone’s|
Apple Computer – Integrated Global Marketing Case Study Sample Project Paper Submitted Apple Computer – U6A2 Integrated Global Marketing Case Study | Page 2 of 33 Table of Contents Introduction ................................................................................................................................................. 4 Use of Information Sources ........................................................................................................................ 6 Segmentation, Target Marketing, Positioning .......................................................................................... 12 Market Segments ................................................................................................................................... 13 Target Marketing ................................................................................................................................... 14 Positioning............................................................................................................................................. 14 Product Strategy ........................................................................................................................................ 15 Branding .................................................................................................................................................... 16 New product development ........................................................................................................................ 17 Integrated Marketing Communications .................................................................................................... 18 Promotional Mix ....................................................................................................................................... 19 Advertising
Essay Outline I. Intro A) The Voyage of Apple Inc. 1) How it started off 2) How it is currently 3) What’s Apple Inc. future plans B) Major Breakthrough by Apple Inc. 1) Pioneering IT technology 2) Relentless research and development II. Products by Apple Inc. A) Products Apple Inc. Started off with 1) Apple I personal kit 2) Apple II B) Products that got the world’s attention (current) . 1) The IPhone’s 2) The MacBook’s 3) The I-Pad’s C) Products Apple has to offer in the future 1) The IPhone 6 2) New Mac books 3) New Ipads III.
After graduating from [Undergrad University], I went to work for [Company 1], a top public relations firm, in their brand-marketing group. I selected Ketchum because I had previous internship experience at a communications firm and [Company 1]'s internal development programs appealed to me. At [Company 1], I was a liaison between the client and other team members. I researched media contacts, wrote reports on trends in our client's industry and organized team files. However, after six months, I realized that I did not like public relations because public relations campaigns often lack specific goals and objectives.
This report relays a strategic advertising campaign for the apple TV. COMPANY ANALYSIS * Apple Inc was incorporated in 1973. Founded by Steve Jobs, the company’s core business is manufacturing and selling mobile and computer multimedia devices and software. In addition, it provides other communication solutions like networking, peripherals and other non-mobile digital products (Reuters, 2012). * Some of the products and services include the iPhone, Apple TV, iPad and iMac.
My Life Willie Page PSY 202 Instructor :Diana Donovan February 29, 2012 I never thought at the age of 33 that I would end up back in school again. Once I graduated from high school, I started college majoring in computer science. I started off good until my courses were getting difficult for me. It also didn’t help that I was working as a delivery driver for Pizza Hut. In this paper,I will present a brief description of a few of my life experiences that have helped shape the person I am today and analyze some of these experiences using the adult development theories from this class.
Yue Zhang MSF, Boston College Essay 1: Career Goal Career Goal Edward Burtynsky once said, “Sometimes you don’t know why you’re doing something. You’re intuitively following, to see where it leads.” This can describe my relationship with Finance. I am currently a senior majoring in Business Administration as a dual degree candidate at New York Institute of Technology (NYIT) and Nanjing University of Posts and Telecommunications (NUPT). Business Administration is a major that covers many subjects. When I first chose this as my major four years ago, I did not have a clear goal.
Before I finished the high school, I started to work for a big tools company as a salesman helper (where I learned many new things). After one year I had, the opportunity to become a salesman. That job gave me many opportunities to continue studying because I had a flexible schedule. I finished high-school, and I drop out of school for two years because I liked to make money and I forget the school. Fortunately I changed my mind and went back to school to finish the university.
I have come to this conclusion after many years of introspection and realizations about where my career is, and where I would like it to be [Comment 1]. I received my degree in Business Management with a concentration of Finance at Delaware State College in the undergraduate business program, which had just formed two years before I joined. Due to the newness of the program, there were not many classes set up specifically for undergraduate business students. We were thus all placed in graduate level classes along with the MBA students in Delaware State's business school. This experience proved to be the most exciting and, at the same time, the most intimidating one in my life [Comment 2].