Sometimes, the staff exchanges the product with a different size that is suitable for them and whether it makes them happy. In addition, Primark is an outstanding retail company, so the customers would want their staff to have good product knowledge, someone who knows the idea of what they customers like and don’t like. So therefore, it benefits the customer to trust the staff and they would have a good understanding with negotiating with the offers such as ‘sales reduction, which is quite useful in a business. How effective customer service benefits the organisation Great customer service makes your customer feel that you care about developing in long term relationship that means you are not only make more sales, however it does benefit the business in different ways , such as : Repeat
“Apple Computer Inc. first established in 1976 and later incorporated in the late 1970s,” (Global-Strategy.net). The company founders decided to remove the World Computer from their name, to showcase their expansion strategies within the company. After Apple invented the first mouse driven computer named Macintosh in 1984, the company concentrated on the reinvention of their technology strategies with other electronic equipment. “In 1988, over a million Macintosh computers had been sold, with 70% of sales to the corporation,” (Funding Universe.com). Initially making them the highest ranked in technology of their times.
Apple Computer: Research how Apple managed to reinvent itself over the years. When it comes to innovation there are few companies that can stand next to Apple. Love them or hate them no one can deny their impact on the technology field. In 1976 Steve Jobs and Steve Wozniak dropped out of college and developed a computer (Apple 1) in their garage. Aside from the Apple 1 being the beginning of personnel computing the two innovators were able to capitalize on the fact that they were nobodies from nowhere and managed to intrigue the world with their product.
1.1: Company Background and History On April 1st, 1976 Apple was discovered by Steve Jobs, Steve Wozniak and Ronald Wayne to sell the Apple I personal computer kit. Steve Jobs owned 45% of the company, Steve Wozniak with 45% and Wayne with the remaining 10%. Apple Inc. is an American corporation that designs and manufactures computer hardware, software and other consumer electronics. The company is best known for their Macintosh personal computer line, Mac OS X, extremely loyal user-base, iTunes media application and the iPod personal music player. Apple’s headquarters is in Cupertino, California, CEO and co-founder is Steve Jobs and the company boasts 284 retail locations spanning 10 different countries.
Kudler should have a clear idea of what the data is to be used for and how it is to be treated. “Sure, a customer database has value, and a company can maximize that value in any number of ways -- growing the database, mining it, monetizing it. Marketers can be tempted, despite pledges about privacy, to use collected information in ways that seem attractive but may ultimately damage relationships with customers.’ (Davenport, et al, 2007) It is important to their success as a business that Kudler Fine Foods maintain their relationship with their customers. And by this they should maintain positive relationships with all of their customers. “Market analytics allow companies to identify their best and worst customers and, consequently, to pay special attention to those deemed to be the most valuable.
Task 2 – (This question provides evidence for grading criteria P2 & M1) Evaluate the benefits and importance of customer loyalty. Identify and apply the importance of relationship marketing. Ans: - Customer loyalty can be defined as the strength of the relationship between an individual's relative attitude and repeat patronage with a supplier. It is a self-reinforcing system in which the company delivers superior value consistently to find and keep high-quality customers, (and, where applicable, employees). The economic benefits of high customer loyalty are measurable.
In what product segments does Apple compete? How does the company position its products against its competitors? 2.1 Product Segmentation Figure 1a (Heisler, 2014) Table 1b 2.2 Positioning Apple uses differentiation strategy, making products with unique features to attract customers giving Apple a competitive advantage against its competitors. Steve Job was known for “his intense and exacting focus on design, which became a way for Apple to stake out a unique marketplace position. Their brand was built around aesthetically appealing, well-designed products and they developed an intensely loyal, design-savvy customer base” (Porter, 1996).
It always had a reputation for encouraging individuality, innovative ideas and excellence, which in turn attracted many talented workers. But according to Business Insider article, “What Apple Employees Say about the Company's Internal Corporate Culture” Richard Francis, formerly worked at Intel who worked on a project with Apple said “The atmosphere is not as zanily creative as you might imagine. It's very structured, very process driven.” Apple employees are usually specialists who are not exposed to other functions outside their area of expertise because Steve believes in having “best-in-class” employees. Brandon Carson, a contractor at Apple said "They desire and demand a collaborative atmosphere. Your work is
The new digital war is to conquer the main hub of family lives, which is the TV. Apple is very good in keeping its brand a “status quo” There is always turmoil at every product launch as they are very anticipated and observed worldwide • Technological The product category in which Apple TV is collocated is growing exponentially as living room hub is a new frontier and TVs are all being built smart. Furthermore there is a trend in the usage of ubiquitous electronic devices. Users want their devices to be connected to each other and work flawlessly. Legal Apple has legal issues about its patents with major competitors copying its technology and embedding them into their products • 2.
A corporation’s culture is comparable to a person’s personality. The culture supplies direction, meaning, and is the basis for action. The way that personality persuades the action of a person, the shared values and beliefs among a company’s members persuades the actions and opinions within the corporation (Pearce & Robinson, 2004, p. 345). Wells Fargo’s new strategy will have a positive effect on the leadership and culture of the company and the stakeholders. Employees enjoy being allowed to take risks because it makes them feel and believe like their opinion matter.