CHAPTER 6: CASE STUDY Analyzing Managerial Decisions: United Airlines Margaret N. Agwuocha Saint Leo University Dr. Patricia Wiseman February 20, 2013 Case Summary The entrance of the Apple’s Computer iTunes Music Store into the digital market made it possible for consumers to buy digital music and audio books over the internet. This saw Apple’s stock increasing from $7/share in April 2003 to over $46/share in August 2005. A look at the Apple’s 10-K statement for the fiscal year 2004 shows an astronomical increase from 2002 to 2004. Apple has maintained a flat pricing policy on all downloaded music ($0.99/song). The record companies were initially happy receiving $0.70/song from Apple since prior to this arrangement, they were not getting paid for downloaded music (Brickley, Smith, & Zimmerman, 2009).
Apple recognised early advantages of globalisation and implemented various strategies to expand internationally which results in wide range of their stores all over the world now. Globalisation has allowed Apple to globally source materials and achieve cost advantages. By Apple knowing the influence of globalisation they have been able to respond good. Quality expectations are another influence that impacts on a business. Quality refers to how well designed and made a product is and the expectations that people have of a business will influence the way that the products are designed and created for customers.
the wrong turn HP had high hopes that its TouchPad could catch up to Apple's iPad in the tablet marketplace. But after putting the device out for $499, the company saw few sales. HP then slashed the price by $50. Still, no sales. Next, a $100 discount arrived at retail stores, yet still, the TouchPad couldn't touch the iPad.
; if we present them in a slipshod manner they will be perceived as slipshod; if we present them in a creative, professional manner, we will impute the desired qualities. This marketing strategy is reflected not only in all of Apple’s products, but in their retail stores, and now in the online retail stores. The way in which Apple does their online communication is through making their website very interactive. Apple gives its customers two avenues through purchasing their brand. There is the main website, Apple.com and the ITunes store.
The apple breeders must now compete with huge corporations who have perfected the sales of sugary junk foods that consumers love to eat. A century ago, several thousand of apple varieties were available. As a group, the amount of apples we have tasted varied. Some of us have only tried a few while others have tried more. Personally, I can say that I have eaten at least a few dozen different types of apples in my lifetime.
During the tenure of former CEO Steve jobs, Apple had extreme unprecedented success. Garnering an almost cult-like following with its innovations, Apple found itself in very unique position in that the products it manufactured were first to market, essentially creating a new market for competitors to challenge it in. While there where computers, phones and mp3 players from different companies none had the integration and usability across all it’s platforms like Apple did. This allowed it to sell one product to a consumer but guarantee this product would work with its other devices. Additional to this, it brought to market a phone that integrated various technologies.
The increase in sells in the iPhone also led to the increase in sales with the iPad as well. This really solidifies why the record company will not settle for the flat pricing price of Apple policy. Apple ability to control the download of music will definitely not work if Apple doesn’t allow for more flexible pricing. Apple must understand without music to download then there is know extra incentives or revenue that helps them maintain those increases in sales with their iPhones, iPods, or iPads. Apple future with downloads will be just find
Based on this Apple develop iTunes which was an inexpensive but a legal way for customers to download and listen to the song they wanted. The customer now used their iPod to download from iTunes; both products were Apples so they have now cornered the market. The first phase is the introductory phase where the product is introduced into the market place. When Apple Inc. introduced
During Jobs’s absence, Sculley streamlined operations and decreased expenses causing earnings and sales to increase. In the late 1990s, Jobs returned as a consultant and later was appointed interim CEO. Once Jobs was in control again, several projects were dropped and Apple retail stores reopened. Throughout the 2000’s Apple introduced new products such as the iPod and redesigned iMac all while expanding globally. The company only continued to introduce innovative products such as the iPhone, Apple TV, and App store in iTunes in order to stay relevant in the trend of mobile devices.
Apple Inc. Jeymi Charles MRK/421 June 19, 2014 Michele Dougherty Apple Inc. Apple has been innovative in providing product and services for its customers. Having a competitive advantage they produce products like the IPad IPod, Mac, Apple TV and IPhone. Although some would say apple has lost its competitive edge with the passing of CEO and founder Steve Jobs, the company remains one of the leading sellers in the technology industry. In the world of personal handheld devices, the I industry remains dominant among its competitors and can continue to demand a price for which Apple known for, and yet holds its value even through re-sale. Apple has a variety of products that appeal to all cultural demographic.