Apple V Starbucks: Case Study

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Case Study: Starbucks Coffee Company v. Apple Incorporated Catalina M Sears MA Fashion Entrepreneurship Dr. Rachel Smart/Harriet Posner 4 February 2009 Index Executive Summary…………………………………………………………………………,… 4 Introduction……………………………………………………………………………………….. 5 Starbucks Coffee and Tea Company: Overview…..…………………………………………………………………………….. 6 Findings…………………………………………………………………………………… 7 Discussions………………………………………………………………………………. 9 Conclusions………………………………………………………………………………. 12
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