Therefore, Mac is a perfect choice for people who want their computers to be compatible with iPhone without any problems. Another advantage of Mac computers is the availability of program called FaceTime, which allows to make video calls (HD video calls are possible as well). The program offers a very simple procedure of making calls as well as the absence of menus and other distractions during a call. FaceTime can be considered as a viable alternative to Skype available for Windows-based computers. In addition, buyers of Mac computers (as well as any other Apple product) can count on free iCloud storage.
The sleek design make it easy to handle, and the options of parental controls make it ideal for educational and recreational use. The option to customize specific unwanted websites and age appropriate apps makes it not only very desirable but leaves the competitors something to be desired. Apple has made their product so user friendly that children have and use their product on a daily basis (Smith, 2012). In addition, apple has a variety of educational apps that many schools have now adopted for their curriculum. Not only is this beneficial to the public, private, and charter school system, but for the homeschooling children as well as children with learning disabilities.
The company logo- which own ITunes (apple) this enables viewers to click the logo which then leads to another page maintaining information of news requiring new products e.g a new smartphone. This is an easy accessible tab in order for viewers to be notified on new products. Hyperlinked text – This is a quick, easy and useful feature that is made in order for viewers to click on a main service instead of searching, this takes just one
Such as: A5 dual-core chip which is twice faster than the old one, 8.0 megapixel camera that can record a 1080p HD video and take incredible high quality photos for a mobile phone, iOS 5 with over 200 new features, ICloud which will sync data automatically through Wi-Fi to your other iOS devices or Mac and finally, the phone digital assistant - Siri. * With a simple but truly beautiful design, the ‘easy to use’ i-Operating System (iOS), the high quality of products and professional marketing skills, Apple succeed in making iPhone 4S to become one of the most popular smartphone all over the world. * By releasing new iPhone 4S, apple has introduced a lot of new features and differentiations from other competitors in the marketplace such
Not only do they sell these items the company sells high end computers to its customers. Apple markets its personal computers has the best computers on the market that feature top of the line features that other companies cannot match. 2. Describe the role of Apple stores as an important part of its marketing strategy? Apple’s retail stores are an important part of its marketing strategy because it has become the face of the company.
Apple has continued to evolve with the changes in technology. Their innovative ideas are able to keep the global markets needs fulfilled. Even though Apples core product is their computer, they enter into new markets and out-beat their competitors. The entry into the personal media player industry then followed by smartphone and tablet market show that Apple has an evolving strategy that will keep the company strong. Their strategy has led them to become the market leader in some of these industries.
In 2007, the U.S. Environmental Protection Agency ranked Apple’s notebooks as the “most environmentally friendly portable computers”. In 2011, Climate Counts placed Apple in its top category of corporate climate responsibility. As a result of its massive marketing efforts, Apple has built a very loyal customer base that advocates the brand, enabling it to not only recruit customers, but also retain them. This provides a platform for Apple to introduce new products, such as the iPod, iPhone, and iPad. Besides, Apple branding is so successful that it is able to license its “Made for iPod” logo, which serves as a form of advertisement and a revenue source as it earns an estimated 5% of the retail price of such products.
He would be laid back, the jeans and t-shirt sort, completely down to earth. Mac wouldn’t be super athletic but he would be fit and active. He would have a city loft and walk or use public transportation to work because he is environmentally conscious. As technology has improved, Mac Computers have always seemed to be on the cutting edge of the look. In the late 90’s when futuristic was more the popular look, Mac computers gave the buyer a choice of color and the computer/monitor was very bubbly, laptops more rounded.
They can easily type it on the map and search, the way the GPS operated. In addition, Smart trolley makes it easier for the retailer as well, because it saves them from the hassle of having to keep track of all
Students are provided with opportunities to access education in numerous ways. The two most popular ways in which education can be attained is through a traditional manner known as classroom education and a network-based manner known as online education. Between the two types of educations, there always remain debates about whether or not online education is as good as classroom education. Although online education and classroom education are both followed through similar standard, classroom education is more ideal in terms of a “better” education than online education. Critics who support online education over classroom education often believe that both types of education provide students with an equivalent level of education, and therefore, should give students equal recognition.