Steve Jobs Pressed F13- He Did the Impossible Steve Jobs was one of the harshest employers there ever was. Despite all of the hardships he faced, Steve Jobs revolutionized multiple industries in his life. From computers to movies, Steve Jobs helped reinvent them all. Most electronic devices today would not have been the same without this genius behind this huge company, Apple. Like many people, Steve Jobs had a difficult childhood.
They have one of the best customer services by having stores that you can take your apple product in to and they’ll try to fix it in 10 minutes or they give you a new one. This is what customers want from a business that takes hundreds of pounds off of them. Apple’s bitten apple logo is recognised around the world. Each year they release a product that’s near on the same with just a few added features but still millions of people buy them, this is because of their renowned reputation in the phone market. Apple use relationship marketing when it comes to their customers as they take personal details such as address, phone number, email etc.
Such as: A5 dual-core chip which is twice faster than the old one, 8.0 megapixel camera that can record a 1080p HD video and take incredible high quality photos for a mobile phone, iOS 5 with over 200 new features, ICloud which will sync data automatically through Wi-Fi to your other iOS devices or Mac and finally, the phone digital assistant - Siri. * With a simple but truly beautiful design, the ‘easy to use’ i-Operating System (iOS), the high quality of products and professional marketing skills, Apple succeed in making iPhone 4S to become one of the most popular smartphone all over the world. * By releasing new iPhone 4S, apple has introduced a lot of new features and differentiations from other competitors in the marketplace such
Innovation Strategy Jose University of Phoenix Strategic Planning & Implementation, STR/581 July 22, 2015 Instructor: Dr. Magda Oquendo-Santiago Innovation Strategy The rules of innovation are charging. Apple Inc. somehow knew this year’s before the rest of the world. Apple Inc. has successfully embedded innovation in its DNA. Apple reported in their financial statements that about $75 million was spent in the development of the iPhone. Apple spent money developing a new innovative product that disrupted and changed the electronics market place.
CHAPTER 6: CASE STUDY Analyzing Managerial Decisions: United Airlines Margaret N. Agwuocha Saint Leo University Dr. Patricia Wiseman February 20, 2013 Case Summary The entrance of the Apple’s Computer iTunes Music Store into the digital market made it possible for consumers to buy digital music and audio books over the internet. This saw Apple’s stock increasing from $7/share in April 2003 to over $46/share in August 2005. A look at the Apple’s 10-K statement for the fiscal year 2004 shows an astronomical increase from 2002 to 2004. Apple has maintained a flat pricing policy on all downloaded music ($0.99/song). The record companies were initially happy receiving $0.70/song from Apple since prior to this arrangement, they were not getting paid for downloaded music (Brickley, Smith, & Zimmerman, 2009).
The phone has a full Qwerty keyboard at the bottom and screen on the top, this design was such a success other cell phone companies started to copy the design. Another feature that stands out is Blackberry messenger, which is refer to BBM. There was so many sales that Blackberry could start their own messenger that Blackberry users only could use. As the years went on Blackberry was nicknamed “crack berry” because the phone was very addictive. On a CBC special show announced that Blackberry was Canada 18th greatest invention ever.
The 1980's was a decade of discoveries, explorations, tragedies, and new found interests in music and life. Regan and Bush take office consecutively, Apple and IBM introduced new lines of revolutionary computers, and the whole nation wondered Who Shot J.R. Music lovers found a new idol in the newly rediscovered Michael Jackson, and were introduced to Madonna. The musical world also suffered a terrible tradgity at the death of John Lennon. Popular fashions included leg warmers and tight pants. Tienamen Square showed us the power of the human cause, and AIDS became a major epidemic.
Apple’s headquarters is in Cupertino, California, CEO and co-founder is Steve Jobs and the company boasts 284 retail locations spanning 10 different countries. 1.2: Customer Interaction Channels Steve Jobs understood one major conundrums of technology, if you create products that are easy to use, the variety of things that people want to use technology for often creates complexity. Consumers at all levels may need some hand holding from time to time. Most people have a working understanding of the fact that Apple lost the PC wars to Microsoft, and only nominally understand that when Apple created the iPod and the iPhone, the company started to go in a new but great direction. And anyone who’s gone into an Apple store knows full well that Apple’s customer service and stores represent the gold standard for selling and supporting tech gadgets.
During the tenure of former CEO Steve jobs, Apple had extreme unprecedented success. Garnering an almost cult-like following with its innovations, Apple found itself in very unique position in that the products it manufactured were first to market, essentially creating a new market for competitors to challenge it in. While there where computers, phones and mp3 players from different companies none had the integration and usability across all it’s platforms like Apple did. This allowed it to sell one product to a consumer but guarantee this product would work with its other devices. Additional to this, it brought to market a phone that integrated various technologies.
iPod vs. Zune The MP3 player has come a long way since their debut in the late 1990s. The first MP3 players introduced, the Eiger Labs MPMan F10, and the Diamond Multimedia Rio PMP300, came with 32 megabytes of internal memory. MPEG Audio Layer III or MP3, the standard for audio compression that makes any music files smaller with little to no loss of sound quality, changed the way music was enjoyed and launched a new industry. In October 1998, the Recording Industry Association of America, or RIAA, filed a lawsuit in the federal court claiming that Diamond’s Rio PMP300 violated the 1992 Audio Home Recording Act. The case was ruled in favor of Diamond, which paved the way for the development of the MP3 portable player market.