Individual Case Study- Apple Inc. Issue/Problem Identification 1. What are the central facts of the case? Apple is a leading developer and retailer of consumer electronics, computer software, and personal computers. Steve Jobs and Steve Wozniak founded the company in 1976 with the goal of creating easy to use machines. Today the company is best known for their Mac computer line with their iOS operating systems, as well as their innovative products including the iPhone, iPod, and iPad.
Elisa Richardson Principles of Customer Experience Management Coarse Project Week 4 1.0: Company Status Quo I will briefly explain the content of Apple, a software and hardware consumer electronic. Apple is a similar company I’ve worked for in the past. I truly liked the job and would defiantly for the company again. I was only employed as a contractor seasonal worker. 1.1: Company Background and History On April 1st, 1976 Apple was discovered by Steve Jobs, Steve Wozniak and Ronald Wayne to sell the Apple I personal computer kit.
This also alludes to Apple products being utilized with or within other company procedures other than as a stand-alone product. Although this may mean that currently there is a slowdown in producing new products it is definitely a progressive step that many companies are taking, such as Goggle and Samsung. Cook’s approach to distribute the innovation efforts across the company and in multiple ways seems to be working. Under this leadership innovation will take enormous confidence and resources but the outcome will position Apple ahead of the pack – again. The success of this strategy will position Apple to overtake Samsung in many of their
Apple could improve its operational activities to be more ethically. For example Apple could take action by improving their packaging and making it more recyclable and reusable. Apple does have a recyclable program set up however it doesn't`t apply to all Apple products. In order to improve their scheme and make this particular operational activity more ethical then Apple could include all their products in the recyclable scheme. Other ways in which Apple could improve their operational activities is by reducing their carbon footprint.
Apple Computer: Research how Apple managed to reinvent itself over the years. When it comes to innovation there are few companies that can stand next to Apple. Love them or hate them no one can deny their impact on the technology field. In 1976 Steve Jobs and Steve Wozniak dropped out of college and developed a computer (Apple 1) in their garage. Aside from the Apple 1 being the beginning of personnel computing the two innovators were able to capitalize on the fact that they were nobodies from nowhere and managed to intrigue the world with their product.
During the tenure of former CEO Steve jobs, Apple had extreme unprecedented success. Garnering an almost cult-like following with its innovations, Apple found itself in very unique position in that the products it manufactured were first to market, essentially creating a new market for competitors to challenge it in. While there where computers, phones and mp3 players from different companies none had the integration and usability across all it’s platforms like Apple did. This allowed it to sell one product to a consumer but guarantee this product would work with its other devices. Additional to this, it brought to market a phone that integrated various technologies.
What changes would corporate governance reformers like to see and why? 8 3.1 Analyzing Apple’s Board Structure. 9 3.2 Changes corporate governance reformers would like to see. 10 4. Apple was extremely secretive about it’s succession plan.
Apple | Week 4 | | | | Dustin McCabe | | | APPLE COMPUTER Apple Computer, Inc. Question 1 Describe the key strategic challenges facing Apple Computer. Apple was founded in a garage in the mid 1970’s by two friends who have a vision to make this company huge. At that time the technology industry was very small and not very competitive, but times have change drastically. Apple operates in an industry where the latest and greatest is old news by mid next month.
Quality refers to how well designed and made a product is and the expectations that people have of a business will influence the way that the products are designed and created for customers. Apple is known as a top technology manufacturing company due to majority of people having mobile phones being iPhones. Apple customers have high standards for quality expectations for new products. Because of the advances in technology, Apple needs to upgrade and adjust current models of their products to satisfy the needs of customers’ expectations. Every year or so Apple will bring out new models of their iPhone, iPods and laptops that live up to the hype of the customers’ expectations.
Definition Showrooming describes the practice of exanimating and testing products in traditional brick and mortar shops without purchasing it, but making an online purchase in order to find a lower price than the one from the original brick and mortar retailer. This is possible through different overhead cost from online stores. Caused by this practice, consulting by employers of traditional retailers is used and thus brick and mortar shops suffer from fewer sales, especially retailers who offer mostly electronic goods. On the other hand, retailers who sell mostly their own brands are less affected (e.g. Apple).