Jobs accomplished this task with simple but innovative philosophy behind each product they manufactured. Apple Inc. is currently worth over $150 billion, with valuable stocks being sold every day. Great leadership and superior technological advance is attributed to the success of Apple. Strengths Apple has numerous attributes that have strengthened the company year after year. First, under the leadership of Steve Jobs, Apple was able to establish and reach new heights in their niche.
The latter brought even more profit to the company and was followed by iPhone, Mac book and iPad. Those products` popularity helped Apple to become one of the top companies in the world. (Dougherty,2010) Organisational culture There are numerous definitions for organisational culture. For example, Mullins described it as “The collection of traditions, values, policies, beliefs, and attitudes that constitute a pervasive context for everything we do and think in an organisation.“ (Mullins, 2010, p.739) In easier words, corporate culture shows, how things are done in the company. Taken into account Handy`s four types of organisational culture, Apple Inc. has a mixture of power and task cultures.
Every year or so Apple will bring out new models of their iPhone, iPods and laptops that live up to the hype of the customers’ expectations. Technology plays an important role in the applications of operations management of a business. Technology may bring productivity and efficiency to a business. Apple
His wife was Laurene Powell. They have 3 children- Eve, Erin, and Reed (“Jobs” 320). According to TIME, “It’s a rule of thumb in the world of technology that you get to revolutionize one industry at most, but Jobs did it every few years with stunning regularity: computers, movies, music, phones” (Isaacson 38). Personal computers, animated movies, digital music, and cellphones would have never been the way they are today without the contributions by Steve Jobs. He was awarded TIME Person of the Year (Isaacson 40).
SECTION I. THE BUSINESS Company Description Apple Inc. (Apple), incorporated on January 3, 1977 and designs, manufactures as well as markets mobile communication and media devices, personal computers, and portable digital music players, and sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. The Company's products and services include iPhone, iPad, Mac, iPod, Apple TV, a portfolio of consumer and professional software applications, the iOS and OS X operating systems, iCloud, and a variety of accessory, service and support offerings. The Company also sells and delivers digital content and applications through the iTunes Store, App Store, iBookstore, and Mac App Store. The Company sells its products worldwide through its retail stores, online stores, and direct sales force, as well as through third-party cellular network carriers, wholesalers, retailers, and value-added resellers.
Apple’s headquarters is in Cupertino, California, CEO and co-founder is Steve Jobs and the company boasts 284 retail locations spanning 10 different countries. 1.2: Customer Interaction Channels Steve Jobs understood one major conundrums of technology, if you create products that are easy to use, the variety of things that people want to use technology for often creates complexity. Consumers at all levels may need some hand holding from time to time. Most people have a working understanding of the fact that Apple lost the PC wars to Microsoft, and only nominally understand that when Apple created the iPod and the iPhone, the company started to go in a new but great direction. And anyone who’s gone into an Apple store knows full well that Apple’s customer service and stores represent the gold standard for selling and supporting tech gadgets.
Corporate Responsibility and Marketing Strategies Apple Inc. was founded in 1976 by high school friends Steven Jobs and Steven Wozniak. The business manufactures and sells mobile devices, computers, numerous of interrelated software, , peripherals, and many more products (Bloomberg, 2014). The business sells its products globally via their wholesale stores, online, and sales team, mobile carriers, merchants, and resellers (Bloomberg, 2014). Week 3 assignment is to examine Apple’s ethical and social responsibilities. The impact of publications has on Apple’s ethical and social responsibilities violations.
The company has been led by different chief executives over the years that many say it has lost some of its original character. Apple was said to be one of the first companies to resist the traditional notions of corporate culture. The movie “Jobs” released in 2013, based on Steve Jobs’ life, portrayed Steve as someone who often walks around the office barefoot. Apple’s informal culture is what made them different from their competitors. It always had a reputation for encouraging individuality, innovative ideas and excellence, which in turn attracted many talented workers.
Today the company is best known for their Mac computer line with their iOS operating systems, as well as their innovative products including the iPhone, iPod, and iPad. Their software products include iTunes for media, Safari for web browsing and iLife and iWork productivity suites. In 1980’s Apple Inc grew due to the growth of the personal computer industry. During this decade, Apple also introduced a new interface including icons, windows, and pull down menus. These characteristics are now used in all computer operating systems.
Sustainability of Apple iPad business unit’s strategic position 11 Introduction Apple is an American-based multinational company that deals in the sale and design of personal computers, computer software plus a range of hand-held gadgets. Apple Inc. is best known for its hardware products branded as Macintosh. Started in 1976 by Steve Jobs, Apple has grown to become one of the current day’s iconic designers of consumer electronics. Although Apple deals in a wide range of products, the company treats every product line in a unique way. Each product of Apple is treated as a standalone business unit.